Manager, Brand and Franchise Marketing

2 days ago

Melbourne, Australia 180 Popcorn Australia Pty Ltd Full time

**Support the expansion of a premium international snack brand across Australia and New Zealand.**

**Lead Brand, Marketing and Franchise Expansion for a High-Growth International Snack Business**

180 Popcorn Australia Pty Ltd is the master franchisee of 180 Popcorn - a premium snack brand founded in Hong Kong, with over 25 stores across Asia. Known for its clean-label ingredients and bold flavours, 180 Popcorn is expanding rapidly in Australia and New Zealand.

We are looking for a **Manager, Brand and Franchise Marketing** to lead all brand and marketing functions for our business. This is the **most senior marketing role** in the company, responsible for driving national growth of the 180 Popcorn brand, supporting the expansion of its franchise network, and **leading the development and introduction of new food and beverage brands** to diversify and strengthen the business.

**Key Responsibilities**

As Manager, Brand and Franchise Marketing, you will be accountable for:

- Developing and leading the national marketing strategy to grow the 180 Popcorn brand and extend its franchise network across Australia and New Zealand
- Planning, executing, and evaluating integrated marketing campaigns across digital, retail, PR, and promotional channels
- Conducting market research and competitor analysis to inform product positioning, customer segmentation, and growth strategy
- Managing brand identity, messaging, packaging, and visual assets to ensure consistency and market alignment
- Leading marketing support for franchisees, including local area marketing programs, toolkits, and performance optimisation
- Researching, identifying, and assessing new fast food and beverage business opportunities to diversify franchise offerings, and leading the marketing strategy and go-to-market execution for these new brands
- Building and managing partnerships with external agencies, media, creative suppliers, and key commercial stakeholders
- Analysing marketing performance data and customer feedback to improve campaign effectiveness and guide decision-making
- Reporting directly to the Managing Director and contributing to broader executive-level planning, brand portfolio strategy, and business expansion initiatives

**What We’re Looking For**
- Demonstrated success in marketing, brand, or commercial leadership roles, ideally within snacks, fast food, or food and beverage sectors
- Proven ability to launch and grow brands in new or competitive markets
- In-depth understanding of franchise marketing and experience supporting multi-site retail operations
- Strong expertise in brand strategy, digital marketing, customer acquisition, and content development
- Commercially minded with strategic insight and a hands-on approach to execution

**Location**: Suite 2, Level 7, 333 Collins Street, Melbourne VIC 3000

Pay: $90,000.00 - $95,000.00 per year

**Language**:

- English and Cantonese/Mandarin (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: In person

  • Franchise Marketing Assistant

    2 weeks ago

    South Melbourne, Australia Taco Bill Mexican Restaurant Full time

    Excellent job opportunity in one of Australia's longest operating restaurant franchisees with over 25 restaurants located in Victoria and NSW. **Who We Are** Taco Bill Mexican Restaurants is celebrating 55 years of operating in Australia. As the pioneers of Mexican food in Oz, we were the first to bring true south of the border vibes & fiestas to Aussies...

  • Digital Franchise Marketing Coordinator

    1 week ago

    Melbourne, Australia REA Group Full time

    Support our Mortgage Broker network with their social media and digital marketing strategies- Experience Hybrid working arrangements in a flexible environment- Permanent role based in Melbourne or Sydney We're REA - REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading...

  • Franchise Sales Manager

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features.Franchise Sales Manager Our client is a high-growth, globally recognised fitness brand on a mission to transform lives through movement and community.With an established presence across multiple continents, the business is entering its next phase of...

  • Brand Marketing Manager

    1 day ago

    Melbourne, Australia hireQ Full time

    Flexible working rhythm - Shape the brand strategy for a growing urban food concept - Connect pop culture with great food and unite the masses **Strategically evolve, deliver and enhance the branded communication strategy for one of Melbourne’s most loved urban food brands.** *** **Job Title**: Brand Manager - Part Time (ideally) **Location**: Melbourne,...

  • Manager Assortment Planning, Retail

    2 weeks ago

    Melbourne, Australia Adidas Full time

    Please note applicants must have legal rights to work in Australia. No Relocation or Visa support is offered for this role.- ____________________________________- Purpose & Overall Relevance for the Organization: - Own the execution of holistic Store Format Plans for own Retail & Franchise that delivers target growth and strengthens brand health KPI’s...

  • Franchise Recruitment Manager

    1 day ago

    Melbourne, Australia ABN Group Full time

    494260 - Melbourne - Human Resources - Full-time (Permanent) As our Franchise Recruitment Manager at Resolve Finance, you’ll drive the strategic expansion of our franchise network by developing targeted recruitment strategies, identifying key markets, and collaborating on innovative marketing campaigns. With opportunities to support the Resolve Future...

  • Franchise Recruitment Manager

    3 weeks ago

    Melbourne, Victoria, Australia Buscojobs Full time

    494260MelbourneHuman ResourcesFull-time (Permanent)As our Franchise Recruitment Manager at Resolve Finance, you'll drive the strategic expansion of our franchise network by developing targeted recruitment strategies, identifying key markets, and collaborating on innovative marketing campaigns. With opportunities to support the Resolve Future Franchise...

  • Manager, Franchise and Passenger

    2 weeks ago

    Melbourne, Australia Department of Transport and Planning Full time

    Location: Melbourne | CBD Job type: Ongoing - Full Time Organisation: Department of Transport and Planning **Salary**: $134,593 - $180,115 Occupation: Other Reference: 6086 **About the Role** The Department of Transport and Planning is seeking a skilled Manager to oversee contract and commercial management of the Franchise and Passenger Experience...

  • Regional Franchise Manager

    1 day ago

    Melbourne, Victoria, Australia Les Mills Asia Pacific Full time

    We're looking for a passionate Regional Franchise Manager to join our BFT HQ team as we continue to grow and strengthen our operations.BFT is the fastest-growing and most advanced group training methodology, with over 300 franchises internationally.We've incorporated scientifically proven training techniques, aimed at reducing fat and creating lean muscle,...

  • Franchise Recruitment Manager

    4 weeks ago

    Melbourne, Victoria, Australia ABN Group Full time

    As our Franchise Recruitment Manager at Resolve Finance, you'll drive the strategic expansion of our franchise network by developing targeted recruitment strategies, identifying key markets, and collaborating on innovative marketing campaigns. With opportunities to support the Resolve Future Franchise Program this role offers the chance to make a real impact...