Manager, Brand and Franchise Marketing
1 week ago
Support the expansion of a premium international snack brand across Australia and New Zealand.
Lead Brand, Marketing and Franchise Expansion for a High-Growth International Snack Business
180 Popcorn Australia Pty Ltd is the master franchisee of 180 Popcorn – a premium snack brand founded in Hong Kong, with over 25 stores across Asia. Known for its clean-label ingredients and bold flavours, 180 Popcorn is expanding rapidly in Australia and New Zealand.
We are looking for a Manager, Brand and Franchise Marketing to lead all brand and marketing functions for our business. This is the most senior marketing role in the company, responsible for driving national growth of the 180 Popcorn brand, supporting the expansion of its franchise network, and leading the development and introduction of new food and beverage brands to diversify and strengthen the business.
Key Responsibilities
As Manager, Brand and Franchise Marketing, you will be accountable for:
Developing and leading the national marketing strategy to grow the 180 Popcorn brand and extend its franchise network across Australia and New Zealand
Planning, executing, and evaluating integrated marketing campaigns across digital, retail, PR, and promotional channels
Conducting market research and competitor analysis to inform product positioning, customer segmentation, and growth strategy
Managing brand identity, messaging, packaging, and visual assets to ensure consistency and market alignment
Leading marketing support for franchisees, including local area marketing programs, toolkits, and performance optimisation
Researching, identifying, and assessing new fast food and beverage business opportunities to diversify franchise offerings, and leading the marketing strategy and go-to-market execution for these new brands
Building and managing partnerships with external agencies, media, creative suppliers, and key commercial stakeholders
Analysing marketing performance data and customer feedback to improve campaign effectiveness and guide decision-making
Reporting directly to the Managing Director and contributing to broader executive-level planning, brand portfolio strategy, and business expansion initiatives
What We're Looking For
Demonstrated success in marketing, brand, or commercial leadership roles, ideally within snacks, fast food, or food and beverage sectors
Proven ability to launch and grow brands in new or competitive markets
In-depth understanding of franchise marketing and experience supporting multi-site retail operations
Strong expertise in brand strategy, digital marketing, customer acquisition, and content development
Commercially minded with strategic insight and a hands-on approach to execution
Location: Suite 2, Level 7, 333 Collins Street, Melbourne VIC 3000
To Apply: Email your CV and a short cover letter to
Job Type: Full-time
Pay: $90,000.00 – $95,000.00 per year
Language:
- English and Cantonese/Mandarin (Preferred)
Work Authorisation:
- Australia (Preferred)
Work Location: In person
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