Manager, Brand and Franchise Marketing

1 week ago

Melbourne, Victoria, Australia 180 Popcorn Australia Pty Ltd Full time $90,000 - $95,000 per year

Support the expansion of a premium international snack brand across Australia and New Zealand.

Lead Brand, Marketing and Franchise Expansion for a High-Growth International Snack Business

180 Popcorn Australia Pty Ltd is the master franchisee of 180 Popcorn – a premium snack brand founded in Hong Kong, with over 25 stores across Asia. Known for its clean-label ingredients and bold flavours, 180 Popcorn is expanding rapidly in Australia and New Zealand.

We are looking for a Manager, Brand and Franchise Marketing to lead all brand and marketing functions for our business. This is the most senior marketing role in the company, responsible for driving national growth of the 180 Popcorn brand, supporting the expansion of its franchise network, and leading the development and introduction of new food and beverage brands to diversify and strengthen the business.

Key Responsibilities

As Manager, Brand and Franchise Marketing, you will be accountable for:

  • Developing and leading the national marketing strategy to grow the 180 Popcorn brand and extend its franchise network across Australia and New Zealand

  • Planning, executing, and evaluating integrated marketing campaigns across digital, retail, PR, and promotional channels

  • Conducting market research and competitor analysis to inform product positioning, customer segmentation, and growth strategy

  • Managing brand identity, messaging, packaging, and visual assets to ensure consistency and market alignment

  • Leading marketing support for franchisees, including local area marketing programs, toolkits, and performance optimisation

  • Researching, identifying, and assessing new fast food and beverage business opportunities to diversify franchise offerings, and leading the marketing strategy and go-to-market execution for these new brands

  • Building and managing partnerships with external agencies, media, creative suppliers, and key commercial stakeholders

  • Analysing marketing performance data and customer feedback to improve campaign effectiveness and guide decision-making

  • Reporting directly to the Managing Director and contributing to broader executive-level planning, brand portfolio strategy, and business expansion initiatives

What We're Looking For

  • Demonstrated success in marketing, brand, or commercial leadership roles, ideally within snacks, fast food, or food and beverage sectors

  • Proven ability to launch and grow brands in new or competitive markets

  • In-depth understanding of franchise marketing and experience supporting multi-site retail operations

  • Strong expertise in brand strategy, digital marketing, customer acquisition, and content development

  • Commercially minded with strategic insight and a hands-on approach to execution

Location: Suite 2, Level 7, 333 Collins Street, Melbourne VIC 3000

To Apply: Email your CV and a short cover letter to

Job Type: Full-time

Pay: $90,000.00 – $95,000.00 per year

Language:

  • English and Cantonese/Mandarin (Preferred)

Work Authorisation:

  • Australia (Preferred)

Work Location: In person

  • Manager, Brand and Franchise Marketing

    1 week ago

    Melbourne, Victoria, Australia 180 Popcorn Full time $100,000 - $140,000 per year

    Key ResponsibilitiesAs Manager, Brand and Franchise Marketing, you will be accountable for:Developing and leading the national marketing strategy to grow the 180 Popcorn brand and extend its franchise network across Australia and New ZealandPlanning, executing, and evaluating integrated marketing campaigns across digital, retail, PR, and promotional...

  • Franchise Sales Manager

    4 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features.Franchise Sales Manager Our client is a high-growth, globally recognised fitness brand on a mission to transform lives through movement and community.With an established presence across multiple continents, the business is entering its next phase of...

  • Regional Franchise Manager

    21 hours ago

    Melbourne, Victoria, Australia Bridgestone Australia Ltd. Full time

    About The RoleBridgestone is seeking a dynamic and commercially astute Regional Franchise Manager to champion the success of our franchise retail store network. This is an opportunity to drive profitability, build strong franchise relationships, and shape the future of retail operations across your region. The role includes:Strategic Planning: Collaborate...

  • Regional Franchise Manager

    16 hours ago

    Melbourne, Victoria, Australia Bridgestone Australia Ltd. Full time

    About The RoleBridgestone is seeking a dynamic and commercially astute Regional Franchise Manager to champion the success of our franchise retail store network. This is an opportunity to drive profitability, build strong franchise relationships, and shape the future of retail operations across your region. The role includes:Strategic Planning: Collaborate...

  • Franchise Area Manager

    1 week ago

    Melbourne, Victoria, Australia Royal Stacks Full time $90,000 - $120,000 per year

    Franchise Area Manager – Bring the Burger Buzz to LifeLocation: Melbourne | Full TimeWe're on the hunt for a high-energy, people-first Franchise Area Manager to help our franchisees thrive. If you've got a passion for hospitality, a mind for strategy, and a knack for lifting teams and boosting business — this gig's got your name all over it.At Royal...

  • Regional Franchise Manager

    23 hours ago

    Melbourne, Victoria, Australia Bridgestone Australia Full time

    Our People CommitmentAt Bridgestone, we know what matters to our people.That's why our focus is on creating the conditions for our teammates to feel safe and happy at work.We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.We offer flexibility that enhances wellbeing and...

  • Brand Marketing Director

    7 days ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

    Job Title: Brand Marketing ManagerRole Overview:We are seeking a talented Brand Marketing Manager to join our team. As a key member of the marketing department, you will be responsible for shaping the brand strategy and driving business growth.Key Responsibilities:Develop and Execute Brand Strategy: Create and implement a comprehensive brand strategy across...

  • Regional Franchise Manager

    7 days ago

    Melbourne, Victoria, Australia at Full time

    At Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work. We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within. We offer flexibility that enhances wellbeing and performance, and the...

  • Regional Franchise Manager

    6 days ago

    Melbourne, Victoria, Australia at Full time

    At Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work. We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within. We offer flexibility that enhances wellbeing and performance, and the...

  • Regional Franchise Manager

    6 days ago

    Melbourne, Victoria, Australia P.T. Bridgestone Tire Indonesia Full time

    At Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work.We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.We offer flexibility that enhances wellbeing and performance, and the...