Manager, Brand and Franchise Marketing

1 week ago

Melbourne, Victoria, Australia 180 Popcorn Australia Pty Ltd Full time $90,000 - $95,000 per year

Support the expansion of a premium international snack brand across Australia and New Zealand.

Lead Brand, Marketing and Franchise Expansion for a High-Growth International Snack Business

180 Popcorn Australia Pty Ltd is the master franchisee of 180 Popcorn – a premium snack brand founded in Hong Kong, with over 25 stores across Asia. Known for its clean-label ingredients and bold flavours, 180 Popcorn is expanding rapidly in Australia and New Zealand.

We are looking for a Manager, Brand and Franchise Marketing to lead all brand and marketing functions for our business. This is the most senior marketing role in the company, responsible for driving national growth of the 180 Popcorn brand, supporting the expansion of its franchise network, and leading the development and introduction of new food and beverage brands to diversify and strengthen the business.

Key Responsibilities

As Manager, Brand and Franchise Marketing, you will be accountable for:

  • Developing and leading the national marketing strategy to grow the 180 Popcorn brand and extend its franchise network across Australia and New Zealand

  • Planning, executing, and evaluating integrated marketing campaigns across digital, retail, PR, and promotional channels

  • Conducting market research and competitor analysis to inform product positioning, customer segmentation, and growth strategy

  • Managing brand identity, messaging, packaging, and visual assets to ensure consistency and market alignment

  • Leading marketing support for franchisees, including local area marketing programs, toolkits, and performance optimisation

  • Researching, identifying, and assessing new fast food and beverage business opportunities to diversify franchise offerings, and leading the marketing strategy and go-to-market execution for these new brands

  • Building and managing partnerships with external agencies, media, creative suppliers, and key commercial stakeholders

  • Analysing marketing performance data and customer feedback to improve campaign effectiveness and guide decision-making

  • Reporting directly to the Managing Director and contributing to broader executive-level planning, brand portfolio strategy, and business expansion initiatives

What We're Looking For

  • Demonstrated success in marketing, brand, or commercial leadership roles, ideally within snacks, fast food, or food and beverage sectors

  • Proven ability to launch and grow brands in new or competitive markets

  • In-depth understanding of franchise marketing and experience supporting multi-site retail operations

  • Strong expertise in brand strategy, digital marketing, customer acquisition, and content development

  • Commercially minded with strategic insight and a hands-on approach to execution

Location: Suite 2, Level 7, 333 Collins Street, Melbourne VIC 3000

To Apply: Email your CV and a short cover letter to

Job Type: Full-time

Pay: $90,000.00 – $95,000.00 per year

Language:

  • English and Cantonese/Mandarin (Preferred)

Work Authorisation:

  • Australia (Preferred)

Work Location: In person

  • Manager, Brand and Franchise Marketing

    1 week ago

    Melbourne, Victoria, Australia 180 Popcorn Full time $120,000 - $180,000 per year

    Key ResponsibilitiesAs Manager, Brand and Franchise Marketing, you will be accountable for:Developing and leading the national marketing strategy to grow the 180 Popcorn brand and extend its franchise network across Australia and New ZealandPlanning, executing, and evaluating integrated marketing campaigns across digital, retail, PR, and promotional...

  • Franchise Area Manager

    1 week ago

    Melbourne, Victoria, Australia Royal Stacks Full time $80,000 - $120,000 per year

    Franchise Area Manager – Bring the Burger Buzz to LifeLocation: Melbourne | Full TimeWe're on the hunt for a high-energy, people-first Franchise Area Manager to help our franchisees thrive. If you've got a passion for hospitality, a mind for strategy, and a knack for lifting teams and boosting business — this gig's got your name all over it.At Royal...

  • Regional Franchise Manager

    3 weeks ago

    Melbourne, Victoria, Australia Bridgestone Australia Ltd. Full time

    About The RoleBridgestone is seeking a dynamic and commercially astute Regional Franchise Manager to champion the success of our franchise retail store network. This is an opportunity to drive profitability, build strong franchise relationships, and shape the future of retail operations across your region. The role includes:Strategic Planning: Collaborate...

  • Regional Franchise Manager

    3 weeks ago

    Melbourne, Victoria, Australia Bridgestone Australia Ltd. Full time

    About The RoleBridgestone is seeking a dynamic and commercially astute Regional Franchise Manager to champion the success of our franchise retail store network. This is an opportunity to drive profitability, build strong franchise relationships, and shape the future of retail operations across your region. The role includes:Strategic Planning: Collaborate...

  • Marketing & Brand Associate

    2 weeks ago

    Melbourne, Victoria, Australia Sharp & Carter Marketing Full time $60,000 - $90,000 per year

    About Our Client Our client is a well-established Australian business providing innovative products and services to customers across diverse industries. With a strong focus on growth, sustainability, and continuous improvement, they are seeking a digitally savvy and creative Marketing & Brand Associate to help elevate brand visibility, drive engagement,...

  • Regional Franchise Manager

    4 weeks ago

    Melbourne, Victoria, Australia at Full time

    At Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work. We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within. We offer flexibility that enhances wellbeing and performance, and the...

  • Regional Franchise Manager

    4 weeks ago

    Melbourne, Victoria, Australia at Full time

    At Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work. We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within. We offer flexibility that enhances wellbeing and performance, and the...

  • Regional Franchise Manager

    4 weeks ago

    Melbourne, Victoria, Australia P.T. Bridgestone Tire Indonesia Full time

    At Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work.We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.We offer flexibility that enhances wellbeing and performance, and the...

  • Regional Franchise Manager

    4 weeks ago

    Melbourne, Victoria, Australia P.T. Bridgestone Tire Indonesia Full time

    At Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work.We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.We offer flexibility that enhances wellbeing and performance, and the...

  • Regional Franchise Manager

    4 weeks ago

    Melbourne, Victoria, Australia P.T. Bridgestone Tire Indonesia Full time

    At Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work.We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.We offer flexibility that enhances wellbeing and performance, and the...