Manager, Brand and Franchise Marketing

1 week ago

Melbourne, Victoria, Australia 180 Popcorn Full time $120,000 - $180,000 per year
Key Responsibilities

As Manager, Brand and Franchise Marketing, you will be accountable for:

  • Developing and leading the national marketing strategy to grow the 180 Popcorn brand and extend its franchise network across Australia and New Zealand
  • Planning, executing, and evaluating integrated marketing campaigns across digital, retail, PR, and promotional channels
  • Conducting market research and competitor analysis to inform product positioning, customer segmentation, and growth strategy
  • Managing brand identity, messaging, packaging, and visual assets to ensure consistency and market alignment
  • Leading marketing support for franchisees, including local area marketing programs, toolkits, and performance optimisation
  • Researching, identifying, and assessing new fast food and beverage business opportunities to diversify franchise offerings, and leading the marketing strategy and go-to-market execution for these new brands
  • Building and managing partnerships with external agencies, media, creative suppliers, and key commercial stakeholders
  • Analysing marketing performance data and customer feedback to improve campaign effectiveness and guide decision-making
  • Reporting directly to the Managing Director and contributing to broader executive-level planning, brand portfolio strategy, and business expansion initiatives

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