Manager, Brand and Franchise Marketing
1 week ago
As Manager, Brand and Franchise Marketing, you will be accountable for:
- Developing and leading the national marketing strategy to grow the 180 Popcorn brand and extend its franchise network across Australia and New Zealand
- Planning, executing, and evaluating integrated marketing campaigns across digital, retail, PR, and promotional channels
- Conducting market research and competitor analysis to inform product positioning, customer segmentation, and growth strategy
- Managing brand identity, messaging, packaging, and visual assets to ensure consistency and market alignment
- Leading marketing support for franchisees, including local area marketing programs, toolkits, and performance optimisation
- Researching, identifying, and assessing new fast food and beverage business opportunities to diversify franchise offerings, and leading the marketing strategy and go-to-market execution for these new brands
- Building and managing partnerships with external agencies, media, creative suppliers, and key commercial stakeholders
- Analysing marketing performance data and customer feedback to improve campaign effectiveness and guide decision-making
- Reporting directly to the Managing Director and contributing to broader executive-level planning, brand portfolio strategy, and business expansion initiatives
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Manager, Brand and Franchise Marketing
1 week ago
Melbourne, Victoria, Australia 180 Popcorn Australia Pty Ltd Full time $90,000 - $95,000 per yearSupport the expansion of a premium international snack brand across Australia and New Zealand.Lead Brand, Marketing and Franchise Expansion for a High-Growth International Snack Business180 Popcorn Australia Pty Ltd is the master franchisee of 180 Popcorn – a premium snack brand founded in Hong Kong, with over 25 stores across Asia. Known for its...
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Melbourne, Victoria, Australia P.T. Bridgestone Tire Indonesia Full timeAt Bridgestone, we know what matters to our people. That's why our focus is on creating the conditions for our teammates to feel safe and happy at work.We're passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.We offer flexibility that enhances wellbeing and performance, and the...
