Assistant Brand Marketing Manager

1 week ago

Richmond, Australia Mecca Brands Pty Ltd Full time

An exciting opportunity for a dynamic and strategic brand marketer to support one of MECCA’s fast-growing private label brands. As part of the MECCA-Maginations team, this 360° role encompasses end-to-end brand planning and execution—from launching new products and driving core range performance, to identifying commercial opportunities, leading NPD initiatives, and executing compelling brand marketing campaigns.

The Role You Could Play:

- Marketing Planning & Go-to-Market Initiatives
- Support end-to-end campaign creation and management, in collaboration with Brand Manager, across internal brand teams including Content, PR and Social
- Own and develop strong visual merchandising plans in store, and online
- Work with cross-functional MECCA teams to secure support for key opportunities across Marketing, Digital, CRM, and Education, and track impact across monthly retail promotions
- Plan and deliver brand events and infrastructure involving our Living Lab of Beauty - our community of passionate skincare and beauty experts
- Commercial Responsibility
- Manage weekly brand performance / trade calendar and weekly trade updates / monthly trade reports to identify wins and misses
- Support in managing invoice processing, monthly marketing spend reconciliation, and management to budget
- Brand Strategy Development
- Deliver strong customer and product insights, identifying new customer and category opportunities to support brand strategy
- Develop new product launch and product renovation briefs for the Product Development team, including product forecasts and inventory requirements with support of the Brand Manager
- Annual Brand Planning
- Support Brand Manager in building 12-month strategic marketing and business brand plan including targets and key initiatives by category
- Drive execution and track impact of planned activity through the year across key brand channels

What You Will Bring:

- A minimum of 2 years’ experience in a marketing and/or commercial related position, product development is also highly desirable
- A good communicator and can build relationships with a network of suppliers and stakeholders.
- Experience in briefing in product development projects and ideation
- Proficient in the use of Microsoft Office, in particular Power Point and Excel
- Proven experience within brand marketing including strategy, analysis, campaign planning and execution
- Proven ability to work cross functionally

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way

Some of our other team member benefits include:

- Professional development programs and first-class digitised learning offering
- Health and well-being initiatives
- Reward and recognition programs
- Access to bonus and incentive programs
- Access to quarterly product allowance

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at

MECCA Brands

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