CRM Executive

19 hours ago

Melbourne, Australia Treasury Wine Estates Full time

**About us**

Treasury Wine Estates (TWE) is one of the world's largest wine companies. At TWE we are led everyday by our purpose, _Boldly Cultivating _. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's most desirable luxury wine company '“ known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here.

**About the role**

Reporting to the Global CRM Manager, this role plays a vital part in driving member engagement and loyalty through impactful CRM communications across ANZ. You'll manage and execute member communications across multiple channels, including eDM, SMS, MMS, and automated customer journeys, ensuring an exceptional and personalised experience for our members.

Note: This is a 9-month full-time fixed-term role
- Take ownership of key areas in the CRM calendar, working closely with teams to brief, plan, and deliver campaigns on time.
- Design engaging, tailored member communications in collaboration with teams such as DTC, Brand, and Loyalty.
- Continuously refine and enhance lifecycle journeys, such as onboarding and re-engagement, to improve member satisfaction and retention.Analyse campaign performance, share actionable insights and contribute to strategies that drive measurable growth.

**About you**

We are looking for a creative and detail-oriented individual who thrives in a collaborative environment and is passionate about delivering exceptional, customer-centric communications. With a strong understanding of data, eCommerce, and digital marketing, you excel at balancing customer experience with business objectives.
- Strong oral and written communication skills with a creative flair for collaboration.
- High attention to detail, with experience in content proofing or editing.
- Proven ability to manage competing deadlines with strong organisational and time management skills.
- High data literacy and understanding of the consumer lifecycle.Knowledge or interest in wine, luxury trends, and customer expectations is highly regarded.

**Why you'll love it here**:

- Our culture is built on bringing our whole selves, being courageous and delivering together '“ it's our DNA and the heart of who we are at TWE.
- We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
- Enjoy the world's most desirable wines through our generous employee product allowancePlus, you'll get an extra day off each year with your 'œTWEforME Day'
- '“ a day to spend however you choose

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.

**It takes all varietals**

At TWE, we proudly celebrate diversity and are committed to being an equal-opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

**How to apply

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