CRM & Digital Coordinator

Lexus

The Lexus story began with a singular vision to create the finest cars ever built. From the moment it launched its first vehicle, Lexus has maintained an uncompromising pursuit of quality and craftsmanship alongside industry-leading customer service. Our vision is to create amazing experiences by transforming function into emotion, performance into passion, and technology into imagination.

Born in 1983 with a secret project that challenged us to reimagine luxury automotive, Lexus aimed to set new standards of production and aimed to build luxury automobiles that would outshine the world's best.

Today, the Lexus vision is simple - to create amazing. We believe real luxury is never superficial, but thoughtfully considered and gracefully delivered. It feels engaging, exhilarating, and deeply personal. Not merely personalised in the sense of product features, but genuinely compassionate. It’s expressed through imaginative technology that’s both effortless and intuitive. It’s omotenashi that exceeds expectations with heartfelt hospitality. And its meticulous craft and refined elegance that captivate the senses. By making luxury personal, Lexus will authentically create happiness in motion.

We are committed to reducing our carbon footprint and striving towards a sustainable future. Grown from our genuine respect for the planet, we believe our actions can have a positive and lasting impact.

At Lexus, we strive to create an inclusive workplace that supports everyone reach their full potential. We do this through a long-term strategy supporting a network of 28 Dealers nation-wide, challenging projects, exciting experiences as well as various development and recognition opportunities.

What you’ll contribute to

An exciting opportunity for a CRM & Digital Coordinator to join Lexus Australia in a Max Term role for 2 years.

The Lexus Division is responsible for the planning, coordination, and execution of sales, aftersales, marketing, and strategy. Its goal is to deliver offerings that embody the highest standards of luxury, exceeding customer expectations to achieve sales volume, market share, and profitability targets, while also strengthening the Lexus brand.

This entry-level position is ideal for recent graduates or those early in their marketing careers who are passionate about customer relationship management (CRM) and eager to grow their skills in a dynamic marketing environment. As a Junior CRM Coordinator, you will assist in the development, execution, and optimization of CRM campaigns, collaborating closely with senior team members, external agencies, and other departments to ensure effective customer engagement and retention strategies.

This role is based in Port Melbourne with flexible work arrangements on offer.

How you’ll make an impact-
- Data Management & Reporting: Manage customer data within the CRM system, ensuring its accuracy and completeness. Assist in creating customer segments and generating insights for targeted campaigns. Support the tracking and reporting of campaign performance, utilizing CRM and analytics tools to collect key metrics and insights. Conduct research on customer behaviour, market trends, and competitor CRM initiatives to inform strategic decisions. Assist in analyzing customer feedback and survey data to help shape future CRM activities.- Creative Brief Development: Work closely with senior team members to create creative briefs for agency partners. Assist in reviewing creative outputs from external agencies, ensuring they align with brand standards and campaign goals.- Customer Segmentation & Personalisation: Collaborate with internal teams (product marketing, creative, sales) to assist in developing CRM strategies and campaigns. Maintain clear communication with external agencies, ensuring that briefs and deliverables are well-defined and accurately executed.- Cross-Functional Collaboration & Learning & Development: Collaborate closely with internal teams (product, brand, sales, etc.) to assist in developing CRM strategies and campaigns. Ensure clear and effective communication with external agencies, making sure briefs and deliverables are well-defined and executed correctly. Participate in training sessions, workshops, and other professional development opportunities to enhance your CRM and marketing knowledge. Stay current with industry trends, emerging CRM technologies, and marketing best practices.

Your attributes - If you’ve got one or more, we’d love to hear from you- A recent graduate with a degree in Marketing, Business, Communications, or a related field, or 1+ year of relevant experience in a marketing or CRM role. Internship or work experience in customer engagement, CRM, or automotive marketing is a plus.-
- Strong written and verbal communication skills, with the ability to collaborate effectively with internal teams and external agencies.- Attention to detail when reviewing creative work and campaign deliverables.-
- Excellent organisational s