Head of Dtc Sales

2 weeks ago

Sydney, Australia ResMed Full time

**About the Role**

**Let’s talk about Responsibilities**
- Develop and execute a comprehensive the DTC strategy for Australia and New Zealand (ANZ), focusing on revenue, profitability, and growth goals.
- Deliver accurate sales forecasts and collaborate with the wider ANZ leadership team to assess business conditions, sales trends, and market dynamics, contributing to the overall long-term strategy of the ANZ business.
- Be accountable for achieving both top-line and bottom-line growth for the DTC business, ensuring consistent performance against financial targets while identifying risks and opportunities for sustainable long-term growth.
- Lead digital transformation and create an omnichannel strategy that integrates physical and digital touchpoints for a seamless customer experience.
- Leverage customer data and insights to drive decision-making and enhance the customer journey across all touchpoints.
- Collaborate with cross-functional teams, including marketing, finance, legal, supply chain, technology, and product teams, to ensure alignment of DTC strategy with overall business strategy.
- Be responsible for customer satisfaction, team engagement, contractual and regulatory compliance.
- Establish clear performance KPIs and drive continuous improvement in customer acquisition, conversion, and retention.

**Let’s talk about Qualifications and Experience**

**Required**
- Proven experience leading diverse multi-channel direct-to-consumer sales teams, ideally in the ANZ region.
- Bachelor’s degree or tertiary qualification in Business, Marketing, or a related field.
- Deep understanding of e-commerce platforms, omnichannel strategy, and digital marketing.
- Strong track record of driving revenue growth and profitability in a multi-channel direct-to-consumer business.
- Analytical mindset with the ability to interpret data, identify trends, and develop actionable insights.Excellent written and verbal communication skills.

**Preferred**
- MBA or equivalent.
- Proven success in managing national and/or multi country portfolios.
- Familiarity with customer relationship management (CRM) tools and analytics platforms.
- Previous experience in the Sleep and Respiratory Care field.

**_Scope _**

Leads a team within a Business/Function. May report into a market group leader/country manager. Role is accountable for team's performance and results and recommends changes to policies and establishes procedures that affect immediate organization.

**_Skills _**

Addresses issues with impact beyond own team based on knowledge of own function and related disciplines. Analysis of situation or data requires evaluation of a different factors and understanding of current business trends.

**_Influence _**

Regularly interacts with senior management or executive levels on matters concerning several functional areas, divisions, and/or customers. Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations, without conflict.

**_Leadership _**

Inspire, coach, and develop team members by leading with empathy, a customer-first mindset, and a commitment to professional growth.

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