Marketing Specialist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
- As the Marketing Specialist, you will support the execution of marketing campaigns to increase brand awareness and business growth. You will be adaptable, have great attention to detail and can-do attitude. You will be responsible for coordination and implementation of marketing campaigns, promotions, social media content management, events and activities.
- Responsibilities:
- Plan, develop and execute marketing campaigns across all channels (digital, social, print and trade), supporting the Marketing Manager- Day to day coordination and execution of marketing activities and operations;- Handle engagement and communication with suppliers, partners and agencies- Coordinate implementation of marketing campaigns- Manage allocated marketing spend for campaign budgets and reporting- Organizing products, props and marketing collateral for suppliers, partners and events- Manage and maintain an up-to-date marketing calendar for ensuring all stakeholders are meeting timelines and deliverables- Manage end-to-end content production, ensuring brand consistency across digital, print and in-store- Maintain consistency across all content in line with established brand guidelines- Prepare artwork for production and liaise with suppliers to ensure quality outputs- Curate and repurpose owned and user-generated content- Plan, manage and schedule content for social media activities (Instagram, Facebook etc.)- Manage and moderate social media channels in-line with Brand guidelines- Analyse affiliate marketing campaigns and traffic sources to identify areas for improvement- Support drive engagement and growth on social media platforms to expand our Brand presence- Stay up to date on market trends, competitors and consumer behaviours to inform marketing strategies- Use data and analytics to monitor marketing campaign performance and assist in report development- Provide post-campaign reporting and proof of advertising to help support ROAS for key supplier partners- Support Brand and Trade show events (incl. Weekends) as required
- Qualifications and Attributes:
- At least 3+ years’ experience working experience in a Marketing, Graphic Design or related- Bachelor's degree in marketing, communications or a related field- Ability to work in a fast-paced, changing environment- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)- Experience with Airtable, Miro, Figma will be advantageous- Creative thinker with strong commercial acumen and an eye for brand storytelling- Ability to thrive in a fast-paced, hands-on environment with both strategic and operational responsibilities- Excellent communication and relationship-building skills- Strong networking and communication skills in a broad variety of environments- Highly organised and demonstrated ability to work autonomously

Benefits & Perks:
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YETI is proud to be an Equal Opportunity Employer.
- Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at_ _
- All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws._

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