Marketing Manager

**Permanent Part Time commencing - Term 2, 2025**

Established in 1998, Penrith Anglican College seeks to nurture and develop empowered learners with

strength of character who know and follow Christ and serve others. Throughout its history, the College

has established itself as a place of academic rigour and care, producing graduates who reflect the

College's values of compassion, integrity, courage, humility and perseverance. We are experiencing

continued, strong enrolment growth across the College as we increase the number of streams in

Primary and Secondary.

**Position Title**Marketing Manager

**Department**Administration Department

**Award/Agreement**Remuneration, duties and conditions will be as per the _Independent _
- Schools NSW (Professional and Operational Staff) Cooperative Multi-_
- Enterprise Agreement 2025_.

**Status**Permanent part-time (0.6 FTE)

**Reporting**Head of Administration & Finance

**Key Working**Principal, Executive Staff, Registrar
**Relationships**

**Role Summary**

As Marketing Manager, you will be responsible for developing, implementing and maintaining the

College’s strategic marketing plan which includes formal communications, the website, mobile

You will be accountable for promoting the College’s brand and visual identity, ensuring it is used

effectively and in line with corporate standards and College style guidelines. You will develop and

implement marketing and promotional campaigns across various channels in support of brand

awareness, enrolments, alumni and community engagement.

This is a permanent part-time position of 0.6 FTE (22.8 hours a week) with flexibility for days of work.

**Key Responsibilities**

**Brand Management**
- Ensure consistent and effective branding across all publications, communications, merchandise

and anywhere the logo is required
- Ensure the appropriate implementation of the College’s voice, mission, and values. Oversee

the use of the College Brand Style Guide
**Content creation and management**
- Develop engaging content for various platforms, including the website, social media, the

Vine newsletter, and other publications
- Work closely with staff to gather stories, updates, and content related to College events,

and student achievements
- Develop web site architecture, design, content as well as any landing pages, micro-sites

and online newsletters
- Manage the College’s digital presence, including social media channels, LinkedIn and

the website, monitor and optimise Meta and Google Ads
- Ensure relevant content is regularly reviewed and current
- Facilitate marketing support to staff for promotional materials, website promotions, flyers,

brochures, invitations, programs, certificates
- Develop and manage a social media plan, posting calendar, social media guidelines,

policies, publishing framework, contributor training, database interaction and monitoring
- Photography for key College events and engagement of external photographers /

videographers for key events and update of the marketing library

**Reporting**
- Produce and present ad-hoc reports and analysis as required, including Google

analytics, campaign reports, source identification
- Develop and manage surveys including set up, content and result analysis and interpretation

**Record Management**
- Develop reports and extract data to support marketing and communication initiative

and campaigns
- Develop and implement database improvements and work with appropriate staff to ensure the

databases are functioning well and addressing the College’s marketing and communication

needs

**Relationship Management**
- Build positive relationships with teachers and parents to ensure brand advocacy
- Build positive relationship with preferred suppliers to build support for the College’s initiatives

**Budget Management**
- Oversee and manage annual marketing expenditure within budget

**Skills and Attributes**
- Appropriate tertiary qualifications/related qualification or relevant industry experience
- Advanced skills in the full suite of MS Office
- Ability to deal with people at all levels
- Experience with marketing, media and publicity
- Experience with social media and digital communications
- Excellent written and verbal communication skills
- Excellent interpersonal skills and customer service skills
- Ability to develop consultative and collegial relationships with community, staff and parents
- Ability to work effectively and collaboratively within a school environment
- Excellent time management and administration skills
- Effective proof reading and attention to detail
- Strong analytical and problem-solving skills
- Have a valid Working with Children Check number for paid employment

**Desirable Criteria**
- Experience using Adobe Creative Suite including InDesign and basic skills in Photoshop
- Relevant experience in an educational or not-for-profit entity in a similar role
- Experience in photography

**Qualifications/Accreditation**
- Relevant tert