Lead Acquisition Specialist

1 week ago

Sydney, Australia The Ecommerce Tribe Full time

We’re looking for a Growth & Funnel Marketing Specialist to own our growth engine—from lead generation and funnel optimization to paid ads and performance tracking.

What You’ll Be Doing
1. Funnel Strategy & Campaign Execution
- Plan and manage funnels for multiple programs (coaching, AI sprints, training)
- Maintain a brand voice that's clear, strategic, and empowering

2. Lead Gen & Paid Media
- Run Meta, Google, and LinkedIn ad campaigns
- Test audiences, CTAs, and automations to drive qualified leads
- Leverage AI tools to expand reach without losing authenticity
- Build evergreen nurture flows and launch sequences
- Use platforms like Klaviyo, ConvertKit, Instantly.ai to automate engagement
- Align comms with monthly growth targets

4. Performance & Optimization
- Track KPIs: leads, CAC, conversion, churn, open/click rates
- Present insights and improvements weekly
- Lead a fast-feedback loop of testing and refining

5. Collaboration & Execution
- Work closely with content, ops, design, and customer experience teams
- Prioritize growth initiatives and coordinate launches
- Keep everyone on track with timelines and KPIs

You Might Be a Great Fit If You...
- Think like a growth strategist but execute like a project manager
- Have hands-on experience with Meta Ads, Klaviyo, HighLevel, Instantly.ai, Airtable, Zapier
- Love experimenting with AI tools for smarter marketing
- Have worked with ecommerce, SaaS, online education, or coaching brands
- Thrive in lean teams where you can take ownership and drive results
- Are obsessed with optimization, conversion, and automation

Details
Hours: ~15 hours/week
Trial: 3 months with potential for long-term
Reports to: CEO
Start: ASAP
Timezone: Flexible, but some overlap with AEST preferred

Success Metrics
- Consistent weekly lead flow into core programs
- Improved conversion rates & lower cost-per-lead
- A scalable, optimized growth engine that frees up time + increases profit

Tools We Use
- AI: ChatGPT, HeyGen, ElevenLabs, Instantly.ai
- CRM/Funnels: Klaviyo, ConvertKit, GoHighLevel
- Ads: Meta, Google, LinkedIn
- Collab: Notion, Slack, Google Drive

How to Apply
Please submit:

- A Loom video (2-4 mins): Tell us why this role is a fit for you
- Your resume or portfolio
- Your hourly rate (AUD or USD—please specify)
- Your weekly availability
- Your favorite ecommerce brands (and why)
- Your top AI tools and how you’ve used them in growth/marketing

**Job Type**: Part-time

Pay: Up to $22.00 per hour

Expected hours: 12 - 15 per week

Application Question(s):

- What’s your typical approach to managing and optimizing funnels across multiple offers (e.g. coaching programs, masterclasses, memberships)?
- How do you balance personalization with automation when using tools like Instantly.ai, Zapier, and Klaviyo?

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