Marketing Lead

7 days ago


North Sydney, Australia IQPC Full time

IQPC Australia is in major growth mode and we’re excited to bring onboard an energetic, driven and high-potential marketer to join our exciting B2B Events team.

Our Events business is made up of industry leading Conferences, Large Scale Events & Exhibition products. These include global event brands such as Customer Contact Week (CCW), Shared Services & Outsourcing Week (SSOW) and The Customer Show (TCS) that attracts hundreds of senior industry professionals every year

We need a results-driven marketer with strong ownership and focus who’s mastered the basics and looking to take their marketing career to the next level. We’re looking for a brilliant marketer who’s a team player and enjoys working in a fast-paced environment.

**What you’ll do**:

- Develop, implement and execute strategic marketing plans and campaigns
- Come up with engaging content marketing plans for lead generation
- Launch paid advertising and Linkedin marketing ads
- Successfully negotiate contra partnerships with key media partners
- Manage a marketing budget and drive ROI metrics
- Exercise your creative flair when working with designers on appealing and easy-to-navigate collaterals
- Collaborate with cross-functions such as production and sales teams
- Spearhead special projects including automation, data renewal and referral programs

**Who you’ll be**:

- A graduate with a bachelor’s degree / relevant marketing qualification
- You’re hyper-focused on results and enjoy the thrill of smashing targets
- An analytical thinker who uses data to inform your strategies
- Demonstrated ability to successfully work in a project team and contribute ideas
- A strong desire to keep learning and driving marketing innovation

**Bonus points if you have**:

- A track record of achieving growth outcomes and revenue generation
- Proactively identified ways to drive additional revenue from an existing client base
- Success in launching a referral program
- Experience in B2B events, conference or exhibition marketing

**Benefits**
- Access to Global Marketing Training & Accelerator programs
- Competitive salary, plus results-based incentive structure
- Flexible working options
- Fun and supportive work culture

**Job Types**: Full-time, Permanent

**Salary**: $70,000.00 - $80,000.00 per year

**Benefits**:

- Referral program

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus

Work Authorisation:

- Australia (preferred)


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