Growth Marketing Manager

At Plexus, we're not just growing -we’re scaling at speed. As a fast-moving legal tech company, we’ve built products that over 200 of the world’s top brands (like L’Oréal, Woolies, Coca-Cola, Lion, and Nike) already love. And we’re just getting started.

We’re now looking for a Growth Marketing Manager to help us drive some ambitious goals in 2025—including driving a 100% year-on-year increase in marketing-sourced revenue. Reporting to the VP of Marketing, you'll play a key role in refining our demand generation strategies, improving lead quality, and driving innovative acquisition and content initiatives.

This isn’t a role where you’ll just be executing tasks—you’ll be shaping our growth strategy, working closely with Sales, and making a direct impact on the business. If you're someone who gets excited by solving complex marketing challenges, enjoys working autonomously, and wants to grow into a broader marketing leadership role, this is your chance.

**About the Role**:

- Lead the development of awareness, demand generation, and nurture programs, making sure they align with our growth goals.
- Own and optimize SEO, CRO, and SEM, focusing on scaling funnel growth while keeping costs low.
- Refine our lead nurturing strategy and attribution model to improve conversions using our tech stack (HubSpot, Salesforce, and Outreach).
- Manage and own Plexus’s HubSpot instance, ensuring campaigns and processes scale with our growth.
- Develop thought leadership and persona-based content marketing (e.g. articles, guides, webinars) that drives demand.
- Track and measure campaign effectiveness and marketing performance, using data to make informed decisions.
- Improve our lead hand-off process, giving SDRs better insights to boost sales accepted leads and opportunities by 20%+.
- Enhance our self-registration funnel for Promotion Wizard, contributing to 30% of its revenue.

**Your Background**: You’re an experienced Growth Marketer with 8+ years in B2B marketing, ideally in SaaS, tech, or even better—legal or financial tech. You’ve built and executed digital-first marketing strategies that drive real results, and you know what best-in-class demand generation looks like.
- This role is a mix of strategy and execution—one day, you’ll be deep in campaign performance data, the next, you’ll be brainstorming high-level marketing plans with senior leadership. You also know how to partner with Sales and work cross-functionally with SDRs.

**We'd love to hear from you if you're**:

- Self-driven - You don’t need hand-holding. You take ownership and push boundaries to make things happen.
- Highly organised - You can juggle multiple projects, meet deadlines, and keep everything on track.
- Adaptable - You thrive in fast-moving environments and can pivot when needed.
- A strong communicator - Whether it's writing compelling content, presenting ideas, or working with Sales, you know how to get your message across.
- Hardworking - You’re committed to doing great work and aren’t afraid to go the extra mile.
- Creative and analytical - You love solving problems with both data and out-of-the-box thinking.
- Coachable - You welcome feedback, love learning, and constantly look for ways to improve.
- Bonus points if you have Hubspot and Salesforce experience

**Why Join Plexus?**:

- Own your work - This is your chance to lead key initiatives and drive real growth.
- Move fast - We’re a growth-focused scale-up, meaning you can build, test, and iterate quickly.
- Make a difference - Be part of a team that’s redefining legal tech.
- Grow with us - Career progression is huge here, and we invest in our people.
- Learn from the best - You’ll work closely with an experienced and supportive leadership team.
- Hybrid work model - Two days in the office, three from wherever suits you.

At Plexus, we’re about big impact, real ownership, and continuous growth. Here’s why you’ll love working with us: