Growth Marketing Manager

About Helfie

Helfie AI is the world's first operating system for human health – built to reset the trajectory of health from reactive treatment to proactive prevention. We're scaling globally across D2C, Enterprise, and Government channels with an ambitious goal: to reset the trajectory of health for all 8 billion+ of us. With a mission this bold, we're building a growth engine designed for hyperscale adoption, viral demand generation, and enterprise-grade account-based marketing.

The Role

We're looking for a
hands-on Growth Marketing Manager
to architect and scale demand generation programs that create predictable pipeline and revenue growth across global markets.

This is not just a strategy role - you will roll up your sleeves to design, execute, and optimize campaigns that connect with diverse audiences, from health-conscious consumers to C-suite decision makers at telcos, corporate wellness providers, loyalty programs, and governments.

You will be at the center of Helfie's growth engine: shaping narratives that resonate across segments, aligning with Sales and Pre-Sales on account prioritization, and building scalable systems for opportunity identification, lead qualification, and customer acquisition.

Key Responsibilities

Demand Generation & Pipeline Growth

• Design and run multi-channel campaigns that generate MQLs and SQLs across B2B, and partner segments.
• Own campaign operations: manage timelines, coordinate stakeholders, and ensure timely delivery of campaigns; ensure components around campaigns (emails, landing pages, content offers) are built, tested, and deployed effectively.
• Build ABM programs tightly aligned with sales priorities, ensuring marketing directly fuels target account penetration and deal acceleration.
• Drive full-funnel accountability: from awareness and referrals to qualified pipeline and closed revenue.

Narrative Development & Positioning

• Create unified messaging that speaks across segments.
• Translate complex product capabilities into compelling stories for different buyer and user personas.
• Extend and adapt foundational product marketing messages and basic assets into fully-developed, segment-specific campaign materials - including creating slides, email copy, social content, and sales enablement materials with minimal guidance

Systems & Scaling

• Architect scalable processes for market opportunity mapping, lead scoring, and account targeting.
• Design and orchestrate targeted ABM campaigns for strategic accounts, with emphasis on 1:1 and 1:few approaches.
• Leverage AI and data-driven insights to continuously improve segmentation, personalization, and conversion.
• Establish dashboards and reporting systems to measure CAC, LTV, pipeline velocity, referral rates, and ABM effectiveness.

Collaboration & Enablement

• Partner with Product, Sales, Pre-Sales, and Customer Success to ensure campaigns align with account priorities and customer journeys.
• Provide sales enablement content, playbooks, and training to support enterprise pods globally.
• Collaborate with product and content teams to fuel campaigns with the right assets, thought leadership, and innovation stories.

What Success Looks Like

• Predictable contribution of marketing to pipeline and revenue targets across Enterprise, and Partner channels.
• ABM campaigns directly influencing priority accounts and helping accelerate conversion from pilots to enterprise deals.
• Campaign performance dashboards enabling real-time campaign optimization and reporting to leadership.

What We're Looking For

• 5+ years of experience in growth marketing, demand generation, or revenue marketing roles (B2B SaaS, health tech, or global consumer growth experience highly valued).
• Proven track record of building and scaling demand generation engines that directly contribute to predictable pipeline and revenue growth.
• Hands-on experience with ABM platforms (HubSpot experience a plus)
• Strong ability to craft narratives and campaigns that resonate with diverse buyer personas (consumer, enterprise, government).
• Data-driven mindset with expertise in analytics, lead scoring, and funnel optimization.
• Comfort working in a fast-paced startup environment with global ambitions.

Why Join Helfie

• Be part of a
  category-creating mission
  : building the first operating system for human health.
• Work at the intersection of
  AI, health, and impact
  , shaping how prevention reaches billions of people.
• Join a bold, collaborative team where growth is a company-wide obsession and marketing is the growth engine.

Equal opportunity statement

is an Equal Opportunity Employer. We will not discriminate on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage / civil partnership, pregnancy or sexual orientation. We encourage applications from a wide range of candidates and selection for roles will be based on individual merit alone.