Lifecycle Campaigns Coordinator

11 hours ago

West Melbourne, Australia Australian Red Cross Lifeblood Full time

**Support the delivery of Lifeblood’s Lifecycle Communications to meet our business objectives**:

- **12-month fixed-term full-time position with WHF flexibility - location flexible**:

- **Circa $80k + Superannuation + Salary Packaging**

**Discover life-giving possibilities**
Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

**About the role**
The Lifecycle Campaigns Coordinator liaises with various stakeholders outside the Lifecycle team and provides support to deliver Lifecycle communications to meet business objectives. Working with the broader Lifecycle team, this role focuses on supporting the day-to-day running of the team, whilst also having important input on ways to continue to improve personalisation, campaign testing and optimisation, channel best practice, customer/donor journeys and campaign tracking and performance.

Working closely with the Lifecycle Campaigns Manager and collaboratively across marketing and the wider Donor Experience team, this role will also be accountable for supporting the update of lifecycle campaign assets in line with brand refresh to ensure the team continue to provide on time, accurate and effective work to contribute life-giving donations for life-changing outcomes.

**Sound interesting? Here’s what we are looking for;**
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience implementing lifecycle marketing initiatives and omnichannel campaigns across a range of targeted and personalised communication channels.
- Development and execution of marketing automation campaigns including trigger based and ad-hoc campaigns, utilising Oracle Eloqua is highly desirable.
- Proven experience briefing agencies or design studios and managing end-to-end campaign process.
- Ability to leverage data and reporting to analyse and report on campaign performance and effectiveness.
- Problem solver and creative thinker that can deliver recommendations to improve processes and deliver on business requirements.
- High level of computer skills, with well-developed MS-Office suite skills.
- Experience in managing processes with sensitive and complex data.
- Ability to multitask and work well under pressure.

**Thrive in a diverse culture that cares for your wellbeing**
We’re a diverse and inclusive bunch. We’re proud to foster an environment where all people can come together to achieve their very best. Whether it’s workplace safety or work/life balance, we look after our employees’ varying needs. As part of the Lifeblood team, you’ll have access to a generous salary packaging program, plus a great range of rewards like discounts on insurance, groceries, food & beverage, department stores, travel, and more.

**Next steps**

If selected, you’ll be required to complete a few background checks and we’ll help you through this process.

If you require any adjustments during the recruitment process, please reach out to us.

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