Consumer Insights Manager

Lead research, brand tracking and consumer insight
- Partner with agencies and internal stakeholders
- Docklands-based, hybrid marketing role

**About Us**
GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF’s product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products, and animal feed. GWF’s business units include Tip Top, DON, MAURI, and Jasol.
DON’s heritage goes back to the late 1800s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
We take great pride in our skills, techniques, and brands, which have evolved over more than a century. We’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.
DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.
**About the Role**
As the **Consumer Insights Manager**, you’ll lead and embed consumer-first thinking across all brand, portfolio and commercial strategy decisions at DON.
This Docklands-based role partners with research agencies, the marketing team, and cross-functional stakeholders to ensure the voice of the consumer is front and centre. You’ll oversee end-to-end research projects, manage tracking programs, drive best-in-class methodologies, and influence senior stakeholders with clear insights that lead to action.
**Responsibilities**
- Design and manage consumer research projects in partnership with agency suppliers
- Lead DON’s brand health tracking program and flexi-modules
- Build and manage frameworks for competitive benchmarking, NPD preference testing and sensory evaluation
- Communicate consumer learnings to SLT and across the wider business
- Manage trend and insights partnerships (e.g. Mintel, T Garage, The Food People)
- Act as the consumer voice in commercial and strategic forums
- Assist with marketing team capability and uplift across insights methodologies
- Manage the insights budget across sensory and consumer understanding

**Why Join Us**
Our Purpose is to Craft food that brings out ‘the good’.
When you work at DON, not only will you be part of a community crafting iconic products that people love, you will also enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.
We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include (among others):

- Flexible work arrangements
- Community partnerships and initiatives, including 2 volunteer days per year
- Options to purchase additional leave
- Discounted products
- Training and development programs
- Global career opportunities
- Various recognition programs and rewards, including an end-of-year celebration
- Health and wellness initiatives
- Study Assistance

**About You**
You are a consumer insights leader with:

- 5-7 years of insights experience (client or agency side)
- Expertise in both qualitative and quantitative research
- Strong stakeholder engagement and influencing skills
- Experience managing research agencies and internal partnerships
- Knowledge of FMCG, QSR or foodservice (ideal)
- Strong analytical, commercial and strategic thinking skills
- A proactive, structured approach and the ability to bring insight to life for commercial teams
- A tertiary qualification in Marketing, Business or Commerce

**Applications**
Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical, including drug and alcohol tests, and a security/background check, which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.
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