Loyalty Manager

2 days ago

West Melbourne, Australia Australian Red Cross Lifeblood Full time

Plan and deliver Lifeblood’s future state loyalty programs, value proposition and Donor engagement initiatives

Permanent full time opportunity

Hybrid work model of WFH and from our office

Discover life-giving possibilities

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

About the role

As a Loyalty Manager, you'll play a pivotal role in growing customer/donor loyalty, enhance brand advocacy, and increase donor retention and frequency through the delivery of our loyalty strategy. Your role is to plan and deliver Lifeblood’s future state loyalty programs, value proposition and engagement initiatives.

Working in closely with the Head of Lifecycle Marketing and collaboratively across marketing, the wider enterprise and external partners, you'll be accountable for delivering continuous improvements and innovation in the loyalty space to achieve class-leading CX and commercial outcomes that contribute life-giving donations for life-changing outcomes.

**Sound interesting? Here’s what we’re looking for**:
Bachelor's degree in Marketing, Communications, or a related field.

Proven experience developing, implementing and overseeing strategic loyalty marketing initiatives.

Management of customer loyalty programs, including point systems, rewards, incentives, and tactical offers.

Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

Strong understanding of consumer behaviour and experience leading behaviour-change initiatives.

Strategic thinker with a creative mindset and the ability to develop innovative solutions to drive improvements in the loyalty space.

Project management skills to lead initiatives from conception to execution.

Thrive in a diverse culture that cares for your wellbeing

We’re a diverse and inclusive bunch. We’re proud to foster an environment where all people can come together to achieve their very best. We place our employees wellbeing at the forefront and express gratitude and care for one another. As part of the Lifeblood team, you’ll have access to:
A range of salary packaging benefits including the option to package up to $15,900 of your salary

Ability to purchase additional annual leave

Discounted private health cover with fantastic corporate benefit

Discounted access to 1,430+ gyms & pools all over Australia

Employee Assistance Program; Free, 24/7 and confidential health, safety and wellbeing support

Discounts and benefits with selected retail outlets, department stores, attractions, travel, cinemas, restaurants eyewear and more

Next steps

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