Loyalty Marketing Specialist

2 weeks ago

West Melbourne, Australia Australian Red Cross Lifeblood Full time

Loyalty Marketing Specialist

**Date**:29 May 2025

**Search suburb or city**: West Melbourne, VIC, AU, 3003

**Company**:Australian Red Cross Lifeblood
- **Play a crucial part in fostering donor loyalty, boosting brand advocacy, and enhancing donor retention and engagement through the implementation of Lifeblood’s loyalty strategy**:

- **Permanent full-time position with WFH flexibility - location flexible (Melbourne, Sydney, Brisbane, Adelaide)**:

- **Circa 95k + Superannuation + Salary Packaging**

**Discover life-giving possibilities**

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

**About the role**

In this role, you will play a crucial part in fostering customer / donor loyalty, boosting brand advocacy, and enhancing donor retention and engagement through the implementation of our loyalty strategy.

You will support the development and implementation of Lifeblood’s future loyalty programs, value propositions, and donor engagement initiatives. Collaborating closely with the Loyalty Manager, the Lifecycle Marketing team, Donor Experience counterparts, and various marketing and enterprise partners, you will contribute to the success of current programs and the delivery of future enhancements.

**Sound interesting? Here’s what we are looking for;**
- Bachelor's degree in Marketing, Communications, Project Management or a related field.
- Experience in a similar role in CRM/Loyalty programs or Customer Engagement Marketing.
- Experience supporting and contributing to a fast paced, multi-faceted project.
- Involvement with and understanding of customer loyalty programs, including point earn and redeem structures, rewards, incentives, and tactical offers.
- Proven analytical skills with the ability to interpret data and translate insights into actions.
- Demonstrable understanding of consumer behaviour and desire to ‘know’ the customer.
- Excellent communication and stakeholder management skills, with the ability to collaborate across departments internally and with external partners.
- Proactive contributor, problem solver and creative thinker that can deliver recommendations to improve the customer experience, processes, and deliver on business requirements.
- Project management skills to support the process as well as executing the outcome.
- Excellent written and grammatical skills; attention to detail and quality in all work,
- High level of computer skills, with well-developed MS-Office suite skills
- Experience in managing processes with sensitive data.

**Thrive in a diverse culture that cares for your wellbeing**

We’re a diverse and inclusive bunch. We’re proud to foster an environment where all people can come together to achieve their very best. Whether it’s workplace safety or work/life balance, we look after our employees’ varying needs. As part of the Lifeblood team, you’ll have access to a generous salary packaging program, plus a great range of rewards like discounts on insurance, groceries, food & beverage, department stores, travel, and more.

**Next steps**

If selected, you’ll be required to complete a few background checks and we’ll help you through this process.

If you require any adjustments in order to feel more supported during the recruitment process, please reach out to us.

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