Social Media Manager

The Social Media Manager is a key internal role for Compare the Market who is a passionate ‘social first’ champion. You will work with internal business units, external agencies and key platform relationships to drive and manage Compare the Market’s performance social media channels. With a keen eye for "scroll-stopping" content and messaging you will live and breathe social performance combining eye-catching campaigns with topical messaging striving for the most engaging fin service brand on social. Reporting to the Head of Social Media, they are responsible for briefing and curating content, managing paid advertising campaigns, monitoring social media trends, and analysing performance metrics to optimise strategy. **About The Company** This job ad is the universe’s way of telling you that you’re currently in the wrong job. Compare the Market, yep, the one with the meerkats, is a high-growth FinTech company on a transformational journey that is focused on designing, building, and delivering the very best home loan, energy, insurance, and health comparison experience in Australia. Okay, in the world We are all about Integrity, Growth, Excellent Customer Service, and being Peerless - without compromise; all of which are critical to delivering on our purpose of ‘We honestly strive to empower Australians to make the best decisions saving time, money & stress'. **About The Role**: Are you ready to take your career to new heights? Compare the Market is on the lookout for a dynamic Social Media Manager to join our passionate team. As an advocate for all things ‘social first’, you’ll be at the forefront of driving and managing our performance driven social media channels. Reporting to the Head of Social Media, you will be the mastermind behind content curation, overseeing paid advertising campaigns, staying ahead of social media trends, and analysing metrics to fine-tune our strategy. **What You’ll Do**: - Drive engagement, traffic, and conversions by devising and executing robust social media strategies across all platforms. - Oversee paid performance channels, from budget allocation to campaign optimization, ensuring meticulous tracking and reporting of performance. - Foster collaboration with internal teams and external agencies, guiding the creation and delivery of integrated social media campaigns. - Shape messaging and creative direction, overseeing design and animation processes. - Uphold Quality Assurance standards and maintain relevant certifications or qualifications required within the financial services sector. - Dive into campaign performance data, extracting insights and offering recommendations for enhancement. - Keep a finger on the pulse of industry trends and best practices in social media marketing, staying ahead of the curve. **What You’ll Bring**: - Extensive hands-on experience in proficiently managing Performance Social Media accounts. - Demonstrated proficiency across various Paid Media channels such as Meta, TikTok, YouTube, and LinkedIn. - Possess strong interpersonal skills and commercial acumen, with a track record of effective budget management and team performance enhancement. - Sound understanding of the financial services industry and insurance products. - Proven experience in collaborating with agencies and effectively managing external partners. - Excellent written and verbal communication skills. - Strong analytical capabilities with a knack for interpreting data to drive informed decision-making. - Exceptional organizational skills, adept at thriving in a fast-paced environment while managing multiple projects concurrently. - Familiarity with digital media analytics software, including Google Analytics, is advantageous. **Our Benefits** At Compare the Market, we offer a dynamic and collaborative work environment where your talents will be recognised and rewarded. You’ll have the opportunity to make a meaningful impact and contribute to our continued success. As well as ample opportunities for growth and development, we also provide: - Vibrant and social community who have annual celebrations, family fun days and regular events. - Enjoy additional leave days - ‘ME’ leave and ‘Volunteer Day’ leave. - Study support (up to 50% of tuition fees for relevant courses) and professional membership reimbursement. - Employee discounts on Car, Home, Travel insurance. - Income protection insurance provided to support you in the event of non-work-related illness or injury. - Discounts with a broad range of providers, including gym memberships, accommodation, dental care and more. - Access to the Employee Assistance Program Compare the Market is an Equal Opportunity Employer, and we encourage all applicants to apply. We acknowledge that we are strengthened by diversity. - *Note to Recruiters: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business._ - Dev