Demand Generation Lead

️ ️** NEWLY CREATED ROLE ** ️ ️

**Who are we?**:
So you might ask, who's CreditorWatch? Well, we are a leading Australian data and technology company that provides businesses with access to unique data and innovative products. By using our platform, our customers can confidently manage their commercial relationships, improve productivity and reduce financial risk.

As a commercial credit reporting bureau, we offer a complete suite of credit reporting products and data insights covering the entire customer lifecycle, from customer onboarding and credit decision automation to credit risk management and automated collections.

We were established in 2010 and most recently were named as one of AFR's Top 10 Best Places to Work as well as certified by Great Place to Work consecutively across 2022 and 2023.

We saw significant growth in 2024 and that's not about to change. We are on track to break records in 2025, scaling at pace, making this the perfect time to join CreditorWatch.

**Our Purpose**:
Empower Australian businesses to trade confidently with their customers.

**Our Mission**:
We aim to be number one in our industry by delivering unique data insights and innovative products.

**Your Role & Team**:
Our marketing team is growing and we are excited to welcome a newly created role to the team.

The **Demand Generation Lead** will be responsible for developing and executing data-driven marketing strategies aimed at driving demand and generating high-quality leads. You will be the strategic owner of our lead generation campaigns, overseeing everything from strategy and planning to execution and optimisation.

This role requires a deep understanding of B2B marketing, demand generation tactics, and how to nurture and convert leads into highly qualified sales opportunities.

This role reports directly to the **Head of Growth** and is a full-time opportunity offering hybrid working conditions based out of our Sydney CBD office.

**Some of your responsibilities include and are not limited to**:

- Design and implement demand generation strategies that attract and engage qualified leads across multiple marketing channels.
- Manage end-to-end campaign execution including planning, design, delivery, and analysis.
- Work closely with the sales team to align marketing efforts with sales objectives.
- Continuously optimise the marketing and sales funnel by identifying bottlenecks, tracking conversion rates, and improving lead nurturing processes.
- Measure campaign performance, adjust strategies, and deliver actionable insights to the business.
- Deliver detailed reporting to measure the impact of demand generation activities.
- Collaborate with the sales and product teams to ensure that messaging resonates with target audiences and drives higher lead volumes.

To be successful in the role, you’ll ideally have at least 8 years experience within a B2B demand generation, digital marketing, or a related field within a start-up or scale-up environment. Building on this, you'll come with at least 3 years in a leadership or senior role.

You will need to have demonstrated experience in designing and executing multi-channel demand generation campaigns that generate high volumes of qualified leads and significantly increase revenue.

Your understanding of B2B marketing tactics, sales cycles, and lead nurturing strategies will come second to none.

Bonus points for proficiency in using data analytics and marketing technology platforms to analyse campaign performance and optimise demand generation efforts.

Lastly you'll have experience with marketing automation tools (Pardot), CRM systems (Salesforce), and analytics platforms.

**More than just work**:

- **️ Keep Active -**All employees get a Fitness First Platinum gym membership.
- **️ Daily Fuel -** Barista-made coffee, breakfast, snacks, lunches and drinks on us - we got you

**Phone Credits -**We pay you $50 per month to put towards your plans - how good.

**❤️‍ Wellness Days -** Receive an additional day off each month. Whether you’re pursuing physical activities, cultivating your mental wellbeing or supporting your communitythis is your time to switch off from work.
- **️ Monthly Massages -**We offer monthly in-house massages to soothe those sore spots and tight knots. Poor posture? Stressful week? We get it.

**Bonus Shares -**We offer our dedicated employees’ performance-based bonuses. Our employees are also permitted to gain access to our bespoke Employee Share Scheme, giving you the rare opportunity to invest in a growing technology company.

**Fun Activities -**We love escaping the workplace to do fun stuff. Whether its pasta-making, sailing classes, touch footy, winery tours, go karting or relaxing on the company boat (yeahwe own a boat) - these monthly team building activities will keep you feeling valued and connected.
- **️ Legal Services -** Our employees get access to free legal services - from conveyancing and property advice to legal assistance around wi