Demand Generation Manager

11 hours ago

Sydney, New South Wales, Australia Asseti Full time $120,000 - $180,000 per year

About the company

Asseti is the category-defining platform for asset intelligence and operations, used by some of the world's largest real estate owners to understand their assets, optimise portfolio performance, and make smarter operational, maintenance, and capital decisions.

We turn complex, fragmented asset information into a single source of truth - combining real-time condition insights with the operational context needed to prioritise work, manage risk, and drive efficient action across large property networks.

Asseti automates condition detection, triage, repair prioritisation, and cost forecasting at scale. We streamline asset operations by enabling teams to identify issues, understand impact, coordinate responses, and measure improvement - all within one unified platform.

We're building the intelligence and operational backbone that helps leading organisations run their assets with clarity, consistency, and confidence.

The opportunity

We're scaling fast - and we need a Demand Generation Manager to fuel that growth. This is your chance to build the programs that drive qualified pipeline, open high-value conversations, and accelerate revenue across ANZ and the US. You'll work hand-in-hand with the senior leadership team to architect campaigns that matter, convert, and scale.

The role

You will be the engine for top-of-funnel and mid-funnel growth - building and executing multi-channel campaigns, improving conversion across the website and paid media, and enabling sales with programs that open doors and progress deals. You'll work closely with the AE team, product marketing, and leadership to focus efforts where they drive the most impact.

What you will do

  • Build, run, and optimise integrated campaigns across paid, organic, outbound, and partner channels to increase qualified pipeline
  • Own website and landing page conversion, improving lead capture and driving higher demo and meeting rates
  • Design and iterate on email, lifecycle, and nurture sequences that progress leads to opportunities
  • Partner with sales on targeted, account-based plays that create meetings with ICP accounts
  • Stand up and refine the growth tooling stack across analytics, attribution, and automation
  • Track and report on funnel performance, turning insights into next-best actions and budget allocation
  • Test new channels and creative systematically to find efficient, scalable growth levers

What you will bring

  • 4+ years in B2B SaaS demand generation, growth marketing, or performance marketing
  • Proven ability to build pipeline through multi-channel programs and rigorous experimentation
  • Strong command of analytics, attribution and scoring to determine what's working and why
  • Clear, persuasive copywriting for landing pages, ads, and email
  • Collaborative mindset with sales, comfortable enabling outbound and ABM motions
  • Bias to action, commercial focus, and comfort operating in ambiguity

Bonus points for:

  • Experience marketing to asset-heavy industries, real estate, facilities, or infrastructure
  • Hand-on experience with marketing automation platforms - ideally Hubspot
  • Hands-on with marketing ops tools (GA, GTM, GSC) and BI dashboards
  • Experience launching into new regions or verticals

Why join us

This is a high-impact, high-visibility role where you'll work directly with the leadership team to shape Asseti's growth trajectory. You'll architect and own the demand engine that drives our expansion, with a direct line of sight from your campaigns to closed revenue. We offer competitive compensation, meaningful equity, and clear pathways for career growth as the company scales.

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