Demand Generation
12 hours ago
Are you a hands-on growth marketer who gets your kicks from turning content and campaigns into real sales conversations? Want to be central to a company moving from a digital agency to a product-led hospitality SaaS business? Join OmniHyper and lead marketing that actually moves the revenue needle for hotels, attractions and hospitality groups.
About Us
OmniHyper has 25+ years of hospitality digital experience. We're now building product-led solutions (Helium, Zone, AI Source, HyperGift and more). This role sits at the intersection of marketing, product and sales – a high-impact seat where your work will directly feed the company's ARR growth.
The Role – Why It Matters
You'll keep our marketing engine firing and build a repeatable demand funnel that delivers sales-ready conversations. You'll write the copy, run the campaigns, own landing pages and measurement, deliver monthly webinars/podcasts and hand over quality leads to Sales.
What You'll Own
- Plan & run multi-channel demand campaigns (Paid Search / Social, LinkedIn, retargeting, email).
- Write campaign copy and build high-converting landing pages and nurture sequences.
- Own organic & paid search coordination and lead CRO efforts.
- Run HyperHotels content: monthly webinars/podcast episodes that convert.
- Implement end-to-end tracking (GA4 + CRM) and report weekly on MQL→SQL, CAC & marketing-sourced pipeline.
- Coordinate with Sales, Product and RevOps; document repeatable playbooks and processes.
What Success Looks Like
- Day 60: 6-8 high-quality MQLs and 2-3 tested landing pages; a webinar/podcast episode delivered.
- Day 90: Sustained 1-2 Sales handoffs per week; baseline 8-12 MQLs/month; podcast live and events/roadshow plan in place.
- 6 months: Predictable marketing-sourced pipeline, CAC reporting and documented playbooks.
About You
- 4-6 years in digital marketing for B2B SaaS, hospitality/tourism or B2B with proven, measurable lead→revenue outcomes.
- Hands-on with SEO, paid search/social, LinkedIn Ads, email automation, GA4 and CRO.
- Excellent copywriting/editorial instincts and a data-driven mindset.
- Comfortable in a small, fast-moving business – you'll execute and create process.
- Experience with Salesforce is a plus. Podcast/webinar experience preferred but not essential.
Why You'll Love It
- High-impact role in a company moving to SaaS – your work ties directly to ARR.
- Small leadership team, big autonomy and a clear path to Head of Demand Generation as we scale.
- Hybrid working and the opportunity to work across AU / NZ / SEA / further afield with real product & customer exposure.
Logistics
Reports to: Michael (Director).
Position starts: 20 February 2026 (flexible on right candidate).
Location: North Sydney (hybrid/flexible).
How to Apply
Send your CV and a short note telling us why you're the right person for this role to with the subject Demand Generation & Marketing Manager – [Your Name].
Shortlisted candidates will be invited to complete a short, focused conversion task (details provided) – we'll only ask this of people we're seriously considering.
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