Digital Marketing and Communications Officer

**Job no**: 0040572
**Location**:Parkville
**Role type**:Part time (0.60 FTE); Fixed term for 12 months
**Department**:Asialink
**Salary**:UOM 5 - $76,886 - $88,312 p.a. plus 17% super (pro rata for part-time)

The University of Melbourne would like to acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated, the Wurundjeri and Boon Wurrung peoples, the Yorta Yorta Nation, the Dja Dja Wuurang people. We acknowledge that the land on which we meet and learn was the place of age-old ceremonies, of celebration, initiation and renewal, and that the local Aboriginal peoples have had and continue to have a unique role in the life of these lands.

**About Asialink**

Asialink is Australia's premier body promoting Australia-Asia engagement. Asialink works through increasing Asia capabilities and creating connections between Australia and Asia, and is active in education, business, the arts, health, and dialogues. Asialink is a partnership between the University of Melbourne and the Myer Foundation.

As part of Asialink, Asia Education Foundation (AEF) provides school leaders, teachers and students with learning programs that amplify their Asia-Pacific capability and intercultural skills.

**About the Role**

As the Digital Marketing and Communications Officer, you will support the delivery of key communications, content and digital marketing activities to support the awareness and advocacy of AEF education programs. You will assist with the design, creation and implementation of dynamic and engaging content, collateral and copy for online social media, EDMs, website, blogs, articles, and occasional print publications, as well as associated campaign design, calendars, scheduling and posting. Data-driven communication activities, improving efficiencies, growing audience reach and ongoing engagement are key aspects of your role.

Responsibilities include:

- Assist with the development and implementation of targeted marketing and communications content for national and international education audiences
- Ensure the AEF website is updated and maintained including information on current programs, events, blogs, articles, and digital assets
- Develop and maintain network databases through eNews, CRM information and image libraries for associated events and programs

**About You**

Along with your demonstrated ability to draft a wide range of copy for marketing communications, you will have proven interpersonal and communication skills, with the ability to effectively liaise and manage relationships with diverse stakeholders. You will also have experience assisting with growth of engagement and audience reach through a range of marketing and communications channels. You will be team focused and support team members with communication and marketing activities.

You will also have:

- A digital marketing or communications degree with relevant experience; or an equivalent combination of relevant experience and/or education and training
- Demonstrated ability to assist with the creation and implementation of marketing and communications campaigns including assisting with creating design briefs, drafting copy, creating collateral and assets in line with branding guidelines
- Demonstrated ability to work across a range of digital platforms and tailor content, copy and strategies appropriately for each platform
- Proven experience in creating digital content with Adobe Suite and/or similar software packages for a range of media channels, including graphic design, images and videos
- Ability to plan marketing calendars, ensure engagement, monitor and report on data

To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check.

**About the University**

The University of Melbourne is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement.

**Benefits of Working with Us**

In addition to having the opportunity to grow and be challenged, and to be part of a vibrant campus life, our people enjoy a range of rewarding benefits:

- Flexible working arrangements,generous personal, parental and cultural leave
- Competitive remuneration, 17% super, salary packaging and leave loading
- Free and subsidised health and wellbeing services, and access to fitness and cultural clubs
- Discounts on a wide range of products and services including Myki cards and Qantas Club
- Career development opportunities and 25% off graduate courses for staff and their immediate families

**Be Yourself**

We value the unique backgrounds, experiences and contributions that each person brings to our community and encourage and celebrate diversity. First Nations people, those identifying as LGBTQIA+, females, people of all ages, with disabilities and culturally and linguistically diverse people