Marketing Specialist

**Job no**: 0048501
**Location**:Parkville
**Role type**:Full time; Fixed-term for 12 months
**Department/School**:University Colleges and Residential Life
**Salary**: UOM 7 - $98, 402 - $106, 519 p.a. plus 17% super
- Deliver and implement the marketing and occupancy plan to meet the University’s occupancy targets and student recruitment strategy
- Opportunities to work with other marketing professional
- Salary range, 17% super, benefits and a flexible hybrid work environment

**About the Role**
As a Marketing Specialist, you will be responsible for developing and implementing the marketing and occupancy plan for the University Colleges and Residential Life Portfolio. You will work and coordinate with a variety of stakeholders effectively to ensure t the University’s accommodation occupancy targets are met.

Reporting to the Associate Director, Student Marketing Communications, you will work closely with the University Communications and Marketing team, the University Colleges and Residential Life team and external contractors to identify priorities and deliver integrated marketing activities that align with our strategic goals. Our team is a very supportive and dynamic team, and you will have the opportunity to work with other marketing professionals on a range of university projects.

Your responsibilities will include:

- Coordinate activities and events to increase awareness of accommodation options amongst current and prospective students
- Develop content for marketing campaigns, online and print publications and the web to promote our student accommodation options, including communications and EDMs that align with student recruitment and student service strategies
- Ensure that communications, social media and web information and promotional activities assist the University to meet its contractual obligations with partner organisations
- Undertake analysis of student insights, student survey data and marketing effectiveness information to inform decisions

**Who we are looking for**
To be successful, you will need to have a proven track record of making high-level decisions and delivering exceptional customer service. You will also have strong verbal and written communication skills that enable you to establish and maintain relationships with multiple stakeholders. Your ability to work collaboratively in a fast-paced environment, coupled with a creative thinking mindset, will be key to your success in this role.

You will also have:

- Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, business or a related discipline or an equivalent combination of relevant experience and education/training
- Demonstrated successful delivery of marketing communications activities within a large and complex organisation
- Experience in integrated marketing communications, content development and execution strategies, including digital media platforms
- Works to a high ethical standard, ensuring professionalism and confidentiality at all times.

For further information regarding responsibilities and requirements please refer to the attached PD.
- To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check._

**This role requires current valid work rights for Australia.**

**Your new team - University Colleges and Residential Life**

**What we offer you**
The University Colleges and Residential Life portfolio is a newly created portfolio in Student and Scholarly Services that brings together all University-owned residential accommodation, including colleges, halls and accommodation facilities. The University Colleges and Residential Life portfolio is responsible for delivering a high-quality student and residential experience that supports students to thrive while living on campus, by creating and maintaining a community of scholars with a strong sense of belonging and connectedness to their peers and the University as a whole.

The University Colleges and Residential Life portfolio is responsible for delivering a high-quality student and residential experience that supports students to thrive while living on campus, by creating and maintaining a community of scholars with a strong sense of belonging and connectedness to their peers and the University as a whole.

**The University of Melbourne**
We’re tightly connected with community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

**Be yourself**

We value the unique backgrounds, experiences and contributions that each person brings to our community. For more information please visit our Diversity and Inclusion page.

We encourage and welcome applicants fro