Digital Customer Insights Analyst

As part of our David Jones Online team, The Digital Customer Insights Analyst will provide actionable insights and analysis on how customers are using the David Jones website.

Our Digital team play a crucial role in our omnichannel customer journey. Producing and managing our online platforms, they ensure we continue to enhance our overall customer experience. Use reporting and data from both Universal Analytics (moving to GA4) and software integrated with the website to analyse and provide actionable insights on the success of strategic and tactical initiatives.

Reporting to the UX manager, you will be fundamental in shaping our direction based on their understanding of online consumer behaviours, extending to full omnichannel where applicable.

Based in Melbourne with a hybrid mix of working in the office and from home, this role would suit an experienced Digital Insights Analyst with a curiosity around customer behaviour and the e-commerce landscape.

What does the role involve?
- Take ownership and provide actionable insights on the success of strategic and tactical initiatives for David Jones Online.
- Use reporting and data from both Universal Analytics (moving to GA4) and software integrated with the website to analyse behaviour and make recommendations
- Assist CRO & UX team with analysis of their initiatives such as customer research (online and in person), Customer Persona’s, Journey Mapping and Conversion Optimisation (CRO)
- Work with the content and marketing teams to maximise the opportunity of their campaigns and strategic intent for acquisition and retention.
- Identify areas of opportunity with the digital trade team to assist the execution of on site search and merchandising strategies.
- Consult with key stakeholders to understand their factors for success & KPI’s and build this into regular reviews of site performance
- Work with 3rd party agencies to identify best practices around customer behaviour, reporting and analytics
- Provide weekly, monthly, & ah-hoc analysis and insight to key stakeholders as to the overall performance of the site that will lead to improved customer experience or could assist in forming new opportunities
- Support the creation of user documentation and be part of team training sessions and workshops

What are we looking for?
- Have extensive experience in digital data insights and analytics
- Have proven experience in using GA360 and GTM360 - implementation experience highly desirable
- Full competencies on a rage of computer software and programmes including Office suite, Site Analytics (David Jones uses Universal Analytics) & Google Data Studio. Knowledge in SQL highly regarded.
- An understanding of the Ecommerce landscape in Australia and other similar markets
- Strong activation skills and a desire to execute flawlessly
- Someone who likes finding the needle in the haystack as areas of opportunity
- Be a strong advocate for Customer driven design and execution

Why work for us?
- A competitive remuneration package, including an annual bonus incentive
- Generous employee discounts across David Jones, Country Road, Mimco, Trenery, Witchery & POLITIX brands
- Hybrid working arrangements in office and from home that provide appropriate work/life balance
- An additional day of leave for your birthday
- A supportive, flexible and engaging environment that will support personal/professional development
- Opportunities to support community partnerships across our Corporate Social Responsibility program
- Be a member of a company committed to sustainable practices
- Ongoing training and development to pursue individual ambitions

Want to know a bit more about us?

Since 1838, David Jones’ limitless quest for innovation and progress established us as Australia’s original influencer in fashion & lifestyle. Today, our vision and purpose to continue this legacy is to be the destination that inspires, with experiences and services Like No Other.

Part of Woolworths Holding Limited (JSE:WHL) alongside the Country Road Group, our values include being customer obsessed, collaborative, inspirational, responsible and dedicated to quality - within a thriving culture we live these values every day as we strive to inspire our people, customers and community Like No Other.