Unlock Customer Insights as a Digital Insights Analyst

19 hours ago

Melbourne, Victoria, Australia beBeeAnalytical Full time $103,600 - $124,900

Unlock the world of sports analytics and become a key player in delivering exceptional customer experiences.

Job Description:

We're seeking a highly skilled Digital Insights Analyst to join our team. As a critical role in helping measure performance and define business objectives, you will work closely with various teams to develop and execute insights strategies.

The focus of this role is to measure engagement and conversion, assist with data hygiene, build & maintain dashboards, and report findings/insights to management.

You'll be working collaboratively across multiple markets, lines of business, partners, and teams to uncover insights that help us deliver what our customers want.

Key Responsibilities:

  • Working closely with Product, CRM, Editorial, and Marketing teams to gather and share audience data and analytics for digital properties.
  • Supporting the tracking and analytics for cross-line-of-business owned channel campaigns, providing weekly/monthly reporting with insights on campaign effectiveness.
  • Offering data-backed recommendations to optimize user engagement with digital properties and conversion on marketing campaigns.
  • Presenting analytics and insights to the digital team and various lines-of-business stakeholders on a regular basis.
  • Using Adobe Analytics (and other tools) to track performance, create dashboards, and provide actionable insights to teams.

Required Skills and Qualifications:

  • 5+ years' experience working in data analytics, ideally for a consumer-facing product with scale.
  • Experience querying, updating, and managing data in SQL.
  • An analytical mindset with the ability to tell a story with the data.
  • Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.

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