Head of Marketing

2 weeks ago

Brisbane, Australia Pentasia Full time

Our client are specialists in the creation, management, and marketing of various products within the online gaming space They are seeking an experienced and strategic thinking marketing professional to join their rapidly growing team, to lead our go to market and customer acquisition efforts across various global markets.

Reporting to the Chief Operation Officer, the Head of Marketing will be a highly dynamic and creative individual with an in depth understanding of acquisition and growth strategies.

Experience in the iGaming industry is essential, and you will be familiar working with internal cross functional teams and external partners across several time zones. This is a great opportunity for an experience marketing professional to take the next step in their career with an exciting brand with huge ambitions.

Key Responsibilities and Skills:

- Define and drive global marketing strategy, marketing plans and work with the Head of Design on brand guidelines
- Build out acquisition channels for the brand and seek new channels to test and scale
- Plan, coordinate and execute marketing plans from start to finish using internal support and external partners
- Monitor, optimise and report on the performances of all acquisition channels and activities; seek to continually improve return on investment (ROI) and conversion
- Recommend site conversion funnel optimisation where necessary to improve conversion
- Manage social media channels in line with strategic goals
- Development of our exciting and innovative digital presence
- Increase efficiency through automation and workflow streamlining

The role is based in Brisbane Australia so you need to be able to move there. If this is of interest please get in touch.

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