Head of Gaming Marketing

1 week ago

Brisbane, Australia The Star Entertainment Group Full time

**Internal Opportunity**

**About us**

**About the role**

As the Head of Gaming Marketing, your main responsibility will be owning the delivery of return on marketing investment through commercially focused Through the Line (TTL) campaigns in Gaming across both Treasury Brisbane and The Star Gold Coast. Reporting directly to the General Manager of Commercial Marketing Queensland, you will take responsibility for leading the Gaming marketing team to develop campaigns with the aim of increasing revenue and ROMI.

Key Responsibilities and Accountabilities:

- Develop a 12 month Through the Line (TTL) campaign plan for both Queensland properties, in order to reach revenue targets and ROMI
- In conjunction with Loyalty & CRM teams, implement initiatives to drive new member acquisition to The Star Club
- Lead the development of an activation plan that pro-actively cross promotes The Star Entertainment Group’s (TSEG’s) properties and with the Loyalty & CRM team, develop targeted initiatives and incentives to drive cross property visitation of members of The Star Club
- Work with the Sales team to lead the development of campaigns and events to activate targeted International VIP and Premium Mass customers to deliver budgeted revenue and ROMI
- Create reports and measurements on the impact of marketing activity via post implementation reviews to evaluate and provide strategic direction regarding status, associated costs and effectiveness of campaigns
- Liaise with the Partnership and Sponsorship Manager as to execution of partnership and sponsorship benefits at a property level to stimulate revenue and generate brand equity
- Refine segments, promotions and campaigns based on evaluation of campaign conversion, for key customer lifecycle segments (acquired, convert, grow, retain, reactivate)
- Provide accurate briefs to the Creative Agency team and ensure campaign concepts and rollouts are delivered on time, within budget and effectively represent business objectives
- Manage allocated budget including but not limited to monthly reporting, accruals and liaison with Business Partner (Finance).
- Work with Loyalty & CRM team with appropriate property offers to support the loyalty program in driving property activity, including all direct communication with The Star customers

**About you**
- Over 10 years’ experience in marketing, advertising or brand development majority of which has been spent within the Gaming industry
- Tertiary degree in Business, Marketing or a related field
- Stakeholder management skills with the proven ability to build relationships, and manage multiple priorities and internal customer groups
- Proven experience leading a team in a high-volume environment with tight and conflicting deadlines
- Ability to work in a fast paced and forever changing environment
- Strong communication skills to confidently lead discussions as well as manage expectations and demands of stakeholders

**About our culture**

The Star is a Founding Partner and Major Corporate Partner of Women in Gaming and Hospitality (WGHA) and has been recently awarded GOLD status in the Australian Workplace Equality Index (AWEI) which evaluates LGBTIQ+ inclusiveness in the workplace.

  • Gaming Marketing Manager

    1 week ago

    Brisbane, Australia The Star Entertainment Group Full time

    **Gaming Marketing Manager - Casino Marketing** The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our purpose is to create fun at trusted destinations and our aim is to deliver sustainable outcomes for our guests, our Team Members, the communities in which we exist and our shareholders. We do this by providing entertainment,...

  • Head Of Digital Marketing

    1 week ago

    Brisbane, Queensland, Australia Mater Group Full time

    **Job no**: 502479**Work type**: Permanent**Location**: Newstead**Categories**: Marketing & Communications, Fundraising/FoundationMater Foundation are looking for a Head of Digital Marketing - Lotteries to join the team This permanent, full-time role will be based at our Newstead campus.As the healthcare needs of Queenslanders grow, so does the role of Mater...

  • Head Of Marketing

    2 weeks ago

    Brisbane, Queensland, Australia Sana Health Group Full time

    **Work options**: Hybrid**Join Us as Head of Marketing & Communication at Sana Health Group**Are you a visionary marketing leader ready to make a real impact? At **Sana Health Group**, we're on a mission to redefine healthcare, and we need a strategic, results-driven **Head of Marketing & Communication** to lead the charge.In this role, you'll:- ** Drive...

  • Head of Marketing

    4 days ago

    Brisbane, Australia Just Digital People Full time

    High Salary + Comms + Super - Must be Brisbane Based Our client, a well-established and esteemed brand in the digital marketing sector on a global scale, is a seeking a Head of Marketing - APAC who is passionate and fully committed to delivering exceptional customer experiences within the Asia Pacific region. **Requirements**: - Over 5 years of leadership...

  • Head Of Marketing

    2 days ago

    Brisbane, Queensland, Australia Private Advertiser Full time $120,000 - $180,000 per year

    Are you a confident, capable marketing leader who is ready to take full ownership of a high impact role?Do you enjoy driving results and leading a team?We are looking for a Head of Marketing to join our Team and lead the marketing function of our business.This is a strategic hands on position. You will be responsible for delivering multi channel marketing...

  • Head of Paid Media

    4 days ago

    Brisbane, Australia In Marketing We Trust Full time

    **How to tell if this job is the right fit**: - You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance - You are independent, self-directed, and value work that allows you to be creative - You want to keep your industry knowledge ahead of the market -...

  • Unreal Game Developer

    4 weeks ago

    Brisbane, Queensland, Australia Gameloft Full time

    If you're looking for an exciting challenge opportunity and want to work with a group of bold and talented people, don't hesitate and join us in SaigonAs a member with programming expertise in a game team, your work consists of:1. Writing clean, efficient, and maintainable code, with a focus on client and/or server-side functionalities of the game.2....

  • Head of Marketing

    4 days ago

    Brisbane, Australia Unita Full time

    Unita is a national design & construct building company that prides itself on helping bring brands and spaces to life, by providing the best outcomes for our clients. Uniquely, Unita combines planning, design, manufacturing, project management & construction to deliver pragmatic end-to-end solutions. Unita's cross-industry experience means all our services...

  • Head of Marketing

    1 week ago

    Brisbane, Queensland, Australia at Full time

    Head of Marketing / Brand and Growth LeadSalary: $110,000 – $130,000 + 15% salary bonus on KPI'sLocation: Brisbane-based | Company: HIGHR HealthOverviewHelp build one of Australia's most exciting health brands for men. We're HIGHR Health — a digital health clinic focused on performance, proactive and longevity medicine. We are building a better way to...

  • Head of Marketing

    1 week ago

    Brisbane, Queensland, Australia at Full time

    Head of Marketing / Brand and Growth LeadSalary: $110,000 – $130,000 + 15% salary bonus on KPI'sLocation: Brisbane-based | Company: HIGHR HealthOverviewHelp build one of Australia's most exciting health brands for men. We're HIGHR Health — a digital health clinic focused on performance, proactive and longevity medicine. We are building a better way to...