Head of Gaming Marketing

2 days ago

Brisbane, Australia The Star Entertainment Group Full time

**Internal Opportunity**

**About us**

**About the role**

As the Head of Gaming Marketing, your main responsibility will be owning the delivery of return on marketing investment through commercially focused Through the Line (TTL) campaigns in Gaming across both Treasury Brisbane and The Star Gold Coast. Reporting directly to the General Manager of Commercial Marketing Queensland, you will take responsibility for leading the Gaming marketing team to develop campaigns with the aim of increasing revenue and ROMI.

Key Responsibilities and Accountabilities:

- Develop a 12 month Through the Line (TTL) campaign plan for both Queensland properties, in order to reach revenue targets and ROMI
- In conjunction with Loyalty & CRM teams, implement initiatives to drive new member acquisition to The Star Club
- Lead the development of an activation plan that pro-actively cross promotes The Star Entertainment Group’s (TSEG’s) properties and with the Loyalty & CRM team, develop targeted initiatives and incentives to drive cross property visitation of members of The Star Club
- Work with the Sales team to lead the development of campaigns and events to activate targeted International VIP and Premium Mass customers to deliver budgeted revenue and ROMI
- Create reports and measurements on the impact of marketing activity via post implementation reviews to evaluate and provide strategic direction regarding status, associated costs and effectiveness of campaigns
- Liaise with the Partnership and Sponsorship Manager as to execution of partnership and sponsorship benefits at a property level to stimulate revenue and generate brand equity
- Refine segments, promotions and campaigns based on evaluation of campaign conversion, for key customer lifecycle segments (acquired, convert, grow, retain, reactivate)
- Provide accurate briefs to the Creative Agency team and ensure campaign concepts and rollouts are delivered on time, within budget and effectively represent business objectives
- Manage allocated budget including but not limited to monthly reporting, accruals and liaison with Business Partner (Finance).
- Work with Loyalty & CRM team with appropriate property offers to support the loyalty program in driving property activity, including all direct communication with The Star customers

**About you**
- Over 10 years’ experience in marketing, advertising or brand development majority of which has been spent within the Gaming industry
- Tertiary degree in Business, Marketing or a related field
- Stakeholder management skills with the proven ability to build relationships, and manage multiple priorities and internal customer groups
- Proven experience leading a team in a high-volume environment with tight and conflicting deadlines
- Ability to work in a fast paced and forever changing environment
- Strong communication skills to confidently lead discussions as well as manage expectations and demands of stakeholders

**About our culture**

The Star is a Founding Partner and Major Corporate Partner of Women in Gaming and Hospitality (WGHA) and has been recently awarded GOLD status in the Australian Workplace Equality Index (AWEI) which evaluates LGBTIQ+ inclusiveness in the workplace.

  • Gaming Marketing Manager

    2 days ago

    Brisbane, Australia The Star Entertainment Group Full time

    **Gaming Marketing Manager - Casino Marketing** The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our purpose is to create fun at trusted destinations and our aim is to deliver sustainable outcomes for our guests, our Team Members, the communities in which we exist and our shareholders. We do this by providing entertainment,...

  • Head of Marketing

    1 day ago

    Brisbane, Australia National Trust of Australia Queensland Full time

    Head of Marketing Are you a strategic, results-driven marketing leader with a passion for conservation? The National Trust of Australia Queensland (NTAQ) is looking for a Head of Marketing to take the reins of our marketing strategy across our iconic sites, including Currumbin Wildlife Sanctuary & Astra Lumina night show, and turning campaigns and...

  • Game Producer

    2 weeks ago

    Brisbane, Australia MCG&Co. Full time

    One of the leading AAA Global mobile game developers is looking for a Producer to join their Brisbane team. **Role Description**: You will assist with every aspect of the game (development and product). You will work alongside a team of designers, programmers, and artists, and work with specialists in monetisation, marketing, community management, customer...

  • Head of Marketing

    1 week ago

    Brisbane, Queensland, Australia DMCG Global Full time $120,000 - $180,000 per year

    Our client is an iconic national retailer in the consumer products space. They are now looking for a Head of Marketing to lead team to roll out and execute on the 2026 strategy and beyond.Scope of the RoleAs Head of Marketing you will lead a talented marketing team responsible for overseeing the brand marketing, advertising campaigns, categories and product...

  • Head of Marketing

    2 weeks ago

    Brisbane, Australia Cadmus Full time

    At Cadmus, we believe every student should have equal opportunity to achieve academic excellence, that’s why we’re changing how the world learns! Cadmus is a global EdTech company purposefully built for the higher education sector to break down global learning barriers by providing educators and diverse student cohorts with access to high-quality...

  • Head Of Marketing

    1 week ago

    Brisbane, Queensland, Australia Private Advertiser Full time $120,000 - $180,000 per year

    Are you a confident, capable marketing leader who is ready to take full ownership of a high impact role?Do you enjoy driving results and leading a team?We are looking for a Head of Marketing to join our Team and lead the marketing function of our business.This is a strategic hands on position. You will be responsible for delivering multi channel marketing...

  • Head of Sales

    2 weeks ago

    Brisbane, Australia TROOCOO Pty Ltd Full time

    Drive growth in a scale-up environment - Oversee the transition from strategy to execution - SAAS product with untapped market potential Surepact is a dynamic company that is transforming the world of grants and project/portfolio management. With their cutting-edge software platform, businesses and organisations can create, store, and manage contracts with...

  • Marketing Manager

    2 days ago

    Brisbane, Queensland, Australia Cemoh | Fractional Marketing Experts Full time $260,000 - $275,000 per year

    Cemoh are recruiting for a Remote Marketing Manager (APJ) role in tech to drive campaigns, optimise processes, and boost pipeline growth.Job DescriptionLocation:  Australia (APJ region considered)Role:  Marketing Operations Manager – APJ (Asia Pacific & Japan)Hours:  From 30 to 38 hours per weekWork Arrangement:  Fully remote / work from home, with...

  • Sales Manager

    6 days ago

    Brisbane, Australia UTOPIA Gaming Systems Full time

    **Brisbane Based** Banktech is Australia’s leading independent ATM network and cash payments solutions provider for the hospitality industry. Today, we own and manage more than 4,000 terminals across the banking, hospitality and gaming industries. In recent years we’ve grown and diversified our portfolio of products to include an innovative range of...

  • Head of Brand and Marketing

    2 days ago

    Brisbane, Queensland, Australia Home Collaborative Building Brokers Pty Ltd Full time $80,000 - $120,000 per year

    About UsAt Home Collaborative, we're redefining how Australians build their dream homes.Think of us like a mortgage broker for new builds - connecting clients with trusted builders, comparing quotes, and helping them make confident, informed decisions.We're a transparent, down-to-earth, and forward-thinking brand, passionate about supporting first home...