Head of Marketing

ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

**About the team**:
The newest team member in our company joined 3 years ago, so we invest and retain our team of high achievers.
Most of our team works from the Brisbane, Australia time zone with at least a 4-hour overlap.
100% remote teams from almost every continent (Oceania, Europe, North America & Asia)
Key Responsibilities

Develop and implement quarterly marketing plans aligned with business goals.

Work with company leadership to proactively report on team performance vs targets

Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them

Refine brand positioning and messaging to ensure consistency across all touchpoints.

Lead the development & implementation of targeted campaigns that resonate with our target audience(s).

Innovation & Embracing AI opportunities

Recruit and onboard new team members to drive marketing initiatives.

Set clear goals and KPIs for individual team members and functions.

Foster a culture of motivation, collaboration & continuous improvement within the team.

Implement data-driven decision-making processes to drive continuous improvement.

Allocate & prioritise marketing budgets effectively to maximise ROI.

Manage resources efficiently to support campaign execution & optimisation.

**Requirements**:
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
Has extensive experience and evidence of achieving exceptional results in Marketing Management

Can be analytical, strategic, and creative when the role requires it

Has perfect spoken & written English

Has the highest integrity

If you believe you are a great fit for the role and meet ALL the requirements above, we are looking forward to hearing from you
This performance profile aims to attract a Marketing Lead at Smile with a proven track record for leading high-performing marketing teams, developing and executing successful marketing strategies that drive sales growth, enhance member retention, refine brand positioning, and ensure consistent messaging across all touchpoints.

The role includes leveraging artificial intelligence tools and data analytics to optimize marketing performance to scale. Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.

This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)

About Smile

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Key Performance Indicators

**Sales Growth**: Achieve or exceed annual new member growth targets for both Retail (68% YOY) and Corporate Dental Cover (263% YOY).

**Retention Rates**: Maintain or exceed member retention rate goals for Retail (85%) and Corporate (90%) dental cover.

**Positioning & Messaging**: Ensure consistent brand positioning and messaging across all marketing channels.

**Team Growth & Engagement**: Successfully recruit and onboard 5-10 new team members within specified timelines.

**Campaign Effectiveness**: Increase conversion rates and lead generation metrics to achieve our aggressive growth goals.

**Budget Efficiency**: Proactively manage an increasing budget tied to your ability to hit ROI targets tied to CAC and LTV targets.