Head of Marketing and Client Acquisition

Exciting new, critical role during a time of change and reform
- Flexible Hybrid Working Environment and supportive management and team
- Help drive us through transformation, innovation and change

At Anglicare SQ, we believe
**everyone has a story**. Each one of us has a past, a present and a future. Our stories are shaped by our individual experiences; the people we encounter, the events we live through and the passions and skills that inspire us. By understanding our clients’ stories, we can help create a positive future.

With a 150 year heritage, Anglicare Southern Queensland is a not-for-profit health and community service provider committed to supporting the diverse communities of Queensland. We exist for individuals of all life stages, regardless of their background, who may be experiencing challenges, or entering a new phase of life. Our skilled staff deliver a breadth of care-based services, across a vast geographic footprint, and in many types of locations.

We support individuals of all life stages, regardless of their background, who may be going through challenges, or simply entering a new phase of life. From Children, Youth and familes, to aged care and end of life. We respectfully listen

to the story of each client to understand their experiences, needs and aspirations.
**Together, we help write their next chapter.**

**Are you ready to start your next Chapter with us?**

We have a good rep. For three years in a row, Anglicare has been recognised as the most trusted brand for Aged Care and Retirement Villages in Queensland and received the Gold Standard for Quality care and support for Aged Care and Retirement. In 2021, Anglicare SQ was named the Provider of the Year at the Aged and Community Services Australia Awards, as well as winning the Innovation in Service or Design category.

**The Role**

In this new exciting role, the Head of Marketing and Client Acquisition, will lead the organisation and a newly restructured team through a period of great transformation and change. You will lead the development, planning and implementation of marketing and business development strategies to ensure we increase conversion of clients, deliver greater Mission impact, protect the brand and maximise brand awareness. You will achieve this while also building the team culture and ensuring strong leadership, great energy and inspiring attitude.

Some of the duties of this role will include...
- Implement Anglicare’s strategic plan in relation to client acquisition and business growth which ensures an improved client experience
- Research and develop business development opportunities and plans, understand client requirements, identify market trends, and suggest improvements to achieve Anglicare’s growth and marketing goals.
- Recruit, train, schedule, coach and manage concierge/sales team to meet sales and growth objectives
- In liaison with the Client Insights Lead, understand value proposition to clients, understanding their needs, and anticipate new marketing opportunities.
- Establish the framework that delivers a strong, sustainable brand in line with Mission, Strategic Plan and organisational values.
- Optimise the brand by reaching our target audiences with relevant content.
- Develop and implement the digital marketing strategy aligned with brand.
- Lead the overall development and execution of a transformational Marketing Strategy.
- Develop and implement an annual Strategic Marketing Plan including budget, resource allocation and management reporting
- In liaison with the Strategic Communications Manager, ensure clarity and consistency of messaging across all internal and external communications and marketing activity; aligned to the brand strategy and “story”.

**About you**

You will embody and live our values of love, hope, care and humility. You will be thinking of what is in our clients (from young to old) best interests in all you do. You will thrive in a fast paced and challenging role. You are confident, savvy, resilient, compassionate and respond well to challenges and ambiguity. You get up ready to face the day and all that it brings with enthusiasm, passion, humility and a positive attitude. You see the value and importance of a relationship driven culture in a not-for-profit landscape and are able to influence a diverse range of internal and external stakeholders to bring them on the journey of change and innovation.
- Experience in leading sales and marketing teams in a diverse organisation, with demonstrated success in developing and implementing sales, brand, marketing and communication strategies.
- Demonstrated ability to drive a team to meet business development / growth targets, retain and grow existing customer base and source new target segments.
- Experience in setting strategic direction, strong analytical, organizational, and creative thinking skills.
- Experience overseeing marketing functions including brand management, market research, digital marketing and