Marketing Manager

State of the art facilities and great campus locations
- Enjoy our creative spaces and in-house instruments/equipment (e.g. pianos, drum kits, recording studios etc.)
- Professional development opportunities

The **Australian Institute of Music**, or **AIM**, is seeking a skilled Marketing Manager to develop a range of innovative marketing campaigns and initiatives, which harness the latest digital technologies and social media platforms. The role works closely with senior leaders across a variety of functional areas including Student Recruitment and Events.

**About You**:
To be successful in this challenging role, you will be adept at juggling competing demands and priorities in a fast-paced, high-pressure environment. You will be a diplomat, an experienced project manager and a skilled multi-tasker, ready to take the next step in your marketing career. You will have a passion for music and ideally a solid understanding of the Higher Education sector.

**About the Role**:
Under the guidance of the CEO, you will be responsible for planning and executing the marketing strategy for the Institute across a range of activities including brand marketing, editorial content development, partnerships, events, lead generation and engagement.

**Your Key Responsibilities**:

- Manage the execution of all marketing activities, further developing and refining the marketing strategy
- Contribute to the planning and executing of AIM’s digital marketing strategy
- Lead the optimisation of the Institute’s digital footprint, including social media, content platforms and websites
- Plan and execute web, SEO/SEM, EDM, social media, display and video advertising campaigns
- Measure, report, and analyse web metrics and digital campaign performance
- Provide oversight of internal and external communications and ensure that these are timely and of high quality
- Contribute to communications and public relations strategies
- Act as custodian of the AIM brand and brand values; ensure the consistency of all brand collateral
- Manage the phasing and administration of all marketing spend in line with approved budgets
- Manage external suppliers and agency partners

**Experience and Attributes**:

- Bachelor’s degree in relevant field and/or industry certifications
- Post-graduate level qualification desirable
- A sophisticated understanding - and passion for - music and the people who create it is desirable; an appreciation of the key music audience personas
- Experience in marketing management and/or leadership roles
- Experience in marketing planning, segmentation, campaign execution, events, online, direct marketing, social media, and public relations
- Evidence of working within prescribed budgets and meeting financial and marketing targets
- Experience in executing successful social media and brand campaigns
- Ability to provide high level advice on, and lead the continuous development of, internal policies and procedures and systems which have a significant impact on improving the Institute
- Proven experience developing, leading and managing high performing teams
- Experience in leading change, transformation and innovation within a business environment
- Expert communicator in all media

**About Us**:
AIM is a place where music comes first and the only private tertiary college in Australia, solely focused on music. For over 50 years we have been devoted exclusively to the pursuit of excellence in music. We offer a range of foundation, undergraduate and postgraduate degrees that specialise in music performance, composition, audio production and entertainment management.

AIM values diversity, equality & inclusion. We encourage people of Aboriginal and Torres Strait Islander descent, the LGBTQI+ community, people with disability, and people from all backgrounds to apply.

**To Apply**:
We know that imposter syndrome exists, but please don’t let this stop you from applying. Focus your cover letter on the parts of the role you think you’d bring value to, and tell us about the parts you’re eager to learn. We would love to hear from you

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