Marketing Executive
3 days ago
You might not have heard about Ingenia before, and we tend to fly under the radar. Once you take a look into our dynamic, incredibly fast growing (ASX 200) business with a culture of creating community you'll be surprised by all the opportunities you'll find.We are a leading Australian property group that own, operate and develop a fast-growing portfolio of Lifestyle communities (land lease communities) and holiday parks across key urban and coastal markets. We employ over 1300 people across 120 parks and communities, with offices in the 3 eastern seaboard states.- Here at Ingenia, you can enjoy working within an organisation that genuinely cares for its people and is committed to creating communities where our residents and visitors can truly belong.**About the Opportunity**
We are looking for a performance driven Marketing Executive to support the development and execution of Ingenia’s NSW State marketing strategy within our Lifestyle Communities team. Your core role objective is to assist in driving awareness, consideration and action among our target demographic for the NSW Greenfield Developments and nurture leads through to conversion through effective customer experience and database engagement.
This opportunity will see you working with our NSW Marketing Manager and more the wider marketing team to drive day-to-day marketing operations and assist in the development of state campaign strategy. This role also requires occasional local and regional travel for onsite events, site visits and meetings.
**Responsibilities**
- Support day-to-day marketing operations with guidance from the State Marketing Manager
- Assist with management of each project’s place brand identity, ensuring consistency across all marketing, media and collateral to retain brand integrity
- Work with the State Marketing Manager to manage development budgets, ensuring marketing spend is effective, efficient and accurately reported
- Regularly analyse lead traffic, quality, behaviour and trends both at a local and state level to inform marketing strategy and planning
- Develop engaging and educational database communications, including copywriting, graphic asset creation, building and sending eDMs and reporting
- Work closely with the wider marketing team to continually evolve our holistic approach for collateral and content
- Assist with the coordination of asset production such as renders, photography, video shoots, aerials, floor plans, stage releases and general marketing collateral
- Manage community event logistics (i.e Open Homes, Product Reveals)
- Coordinate regular website content updates with SEO outcomes at top of mind
- Maintain online property listings
- Support our frontline staff with collateral requests from stage release brochures to signage requirements
**About you**
- Well versed in using digital platforms including CRM, eDM builder, content management systems
- Effective and efficient use of the Microsoft Office suite
- Relevant tertiary qualification or equivalent in Marketing and/or Communications
- Previous marketing experience, preferably in retirement living or property industry
- Experience contributing to delivery of campaigns and events with ambition to manage end-to-end including objectives, ideation, planning, execution and evaluation
- Strong interpersonal and problem-solving skills, experienced at working effectively with diverse stakeholder groups
- Organised, experienced managing multiple tasks concurrently (across varied projects) with competing deadlines
**Culture and Benefits
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