Head of Marketing and Growth

**About You**

**The Role**

**In this role, your key responsibilities will include**:

- Leadership of the demand generation for the Group
- Development and execution of strategies for lead generation, and customer acquisition campaigns
- Development and execution of engagement, and retention strategies
- Orchestration of connected buying experiences between business units (in-clinic, and online care)
- Successful relationship management with marketing service providers (eg. Pardot and digital media agencies)
- Delivery of visually effective and highly actionable reporting
- Develop, create and maintain an integrated marketing strategy and plan, ensuring continual improvement leveraging customer insight
- Strong contribution to the alignment and collaboration of both Gro business units to a shared growth objective
- Delivery of highly effective dashboards and testing tools
- Strong and active contribution to our _People and Culture objective_ of becoming one of the best places to work in Australia
- At least 4+ years' experience and expertise delivering growth through a team
- Demonstrable track record of delivering growth and working towards targets in another B2C company with a focus on a complex product or decision-making cycle
- High level of emotional intelligence for deep understanding of client behaviour
- Focus on conversion rate optimisation, getting the very most out of the funnel
- Understanding of the importance of customer journey mapping as the foundation for outstanding customer experience
- Excellent track record in B2C marketing automation and confident crafting workflows and processes together with technical specialists and creative teams
- You know what to focus on and what is a distraction, in a constantly evolving environment
- Able to keep everyone aligned on key priorities
- A natural curiosity and creative state around the health and wellness market, marketing technology as well as the social and cultural dynamic that influence the future of marketing hair growth solutions
- Deep understanding of demand, lead generation strategies
- Highly commercial, with a strong focus on hitting and exceeding growth targets
- Solid Experience and expertise using Salesforce & Pardot
- Strong experience in marketing channels and tactics that drive customer acquisition, activation, retention and upsells
- A passion and understanding of the importance of delivering an outstanding customer experience
- Conversant with data analysis and the best tools for retrieving, manipulating, and visualising data, including tools like Salesforce, Excel, and Tableau
- An intimate and specific knowledge of the channels that are most effective in reaching our target audience(s) is critical

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**Skills and Requirements**
- +4 years’ experience and proven track record in a similar role
- Ability to work in a fast-paced environment and stay aligned to key priorities
- Tech-savviness, and ability to make decisions based on data
- Ability to manage and motivate teams with diverse skill sets and interests
- Ability to engage with all stakeholders to deliver an exceptional client experience
- Strong communication skills that can lead, coach, develop and influence others
- An enthusiastic, energetic, and positive personality with a genuine love for helping people transform their lives

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**About Gro**

Hair loss is one of the most common issues affecting confidence in men. 40% of men have noticeable hair loss by the age of 40, and the process often starts much earlier.

Gro was founded to help men feel comfortable about treating their hair loss. We believe that education and understanding the client are the key to effective treatment. The combination of high-standard hair transplantation clinics, and online subscription service, offer effective and personalised solutions to meet our clients’ goals.

As one of the fastest gro’ing companies in the industry, Gro is helping over 10,000 people with their hair loss concerns every year. Our mission is to be _the most trusted_ hair growth brand in the world.

Hair loss is now a choice. Your choice.