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Retention & Growth Marketing Lead - Fashion
2 weeks ago
A rare opportunity to join an iconic, longstanding Australian womenswear brand, driving the next phase of growth across Australia and new international markets.
This opportunity offers a genuine progression pathway and budget for innovation. Based on your success, value-added and ability to drive growth, we see this role as a stepping stone to becoming our future head of marketing.
About Us
We're a tight-knit team with a clear vision and strong values - creative, strategic, and passionate about doing things differently with no barriers to decision-making. Based on the Sunshine Coast, zoe kratzmann is a brand dedicated to understated luxury.
We're serious about professional development, progression and we are looking for a talented growth marketer who shares our ambition.
The Role:
We're looking for a mid-to-senior level marketing strategist to take full ownership of brand execution, retention marketing, and performance optimisation. This is a hands-on role - not people management, but real execution, experimentation, and strategic thinking. You'll work closely with our General Manager and Founder to bring bold ideas to life and drive the next wave of growth. This role offers a genuine pathway to become our next Head of Marketing.
What You'll Be Doing:
- Own and evolve our Klaviyo and email/retention marketing strategy end-to-end
- Optimise existing marketing funnels and drive experimentation across all touchpoints
- Collaborate with our external paid media agency and internal team on creative execution
- Deliver on creative diversity and velocity requirements alongside our content coordinator
- Lead brand-aligned campaign development that's performance-driven, culturally relevant and forward-thinking
- Spot opportunities in data, propose smart testing strategies, and implement them
- Ensure the marketing function runs efficiently, creatively, and with accountability
- Assist in the training and development of others as required.
You'll Thrive In This Role If You:
- Have 6-7 years in digital marketing, with proven hands-on retention or performance marketing experience
- Possess a minimum of 5 years of hands-on Klaviyo experience with demonstrated expertise in running retention marketing at scale
- Possess creativity and skills in design with strong skills in photoshop
- Demonstrate proficiency in brand storytelling with strong creative skills and ability to execute visual concepts
- Are as strong on strategy as you are on tools - comfortable executing, optimising, and owning results
- Love building on a solid foundation and making things better, faster, and more beautiful
- Are creatively confident, commercially sharp, and fluent in the language of brand
- Hold a Bachelor's degree in Marketing, Business, or related field (or equivalent industry experience)
- Have demonstrated proficiency with Google Analytics, Adobe Creative Suite, and marketing automation platforms
- Have a minimum 5 years experience in fashion, retail, or luxury brand marketing and proven results in e-commerce.
Perks & Culture:
- True collaboration - where ideas across the organisation are valued, heard and implemented
- No ego - we are completely free from ego in our pursuit of excellence
- Generous maternity/paternity leave package
- Work closely with senior leadership and be part of key growth decisions
- Competitive salary + super + potential performance incentives
- Focus on development, training and annual reviews
- Supportive work culture built on ownership and continuous improvement
Application Process
- Apply on Seek with your CV and cover letter. Applications must include past proven results, examples of impact and growth metrics from your career date.
- Prepare for Interview: only shortlisted candidates will be contacted. We are obsessed with numbers and data. Be prepared to speak to those.
- Skills screening: you will be given a short task to complete that aims to evaluate creativity, problem-solving, technology and writing.
- What to expect: if shortlisted, you will be contacted within 1-2 weeks.
- If you have any questions, contact our General Manager - Kim Harvey - at
Australian work rights are required for this position.
