Technical Ba

2 weeks ago


Sydney, Australia Insignia Financial Ltd Full time

Technical BA - MarTech

**Location**:SYDNEY, NSW, AU, 2000MELBOURNE, VIC, AU, 3008

**Employment Type**:Permanent Full Time
- Turn data into moments that wow our customers
- Build the MarTech of tomorrow - and your career with it
- Your work. Your impact. Make a difference. Make it meaningful

**The opportunity to join our team**
- As part of our exciting journey toward our 2030 strategic vision, we’re thrilled to open up new opportunities within our Advice & Customer Tech team. After a successful transformation in 2024, where we simplified and consolidated our technology landscape, we’re now charging ahead to push industry boundaries. These new roles are key to re-imagining our client-led digital strategy, driving customer growth, and delivering exceptional experiences through best-in-class MarTech capabilities.
- We’re looking for a **Technical Business Analyst - MarTech**to play a pivotal role in bringing our personalisation strategy to life. Positioned at the intersection of marketing, business, and technology, this role is all about shaping the end-user experience and ensuring your work delivers measurable impact in market.
- You’ll be right at the centre of building experiences that our customers actually feel. Every requirement you gather, every process you map, every user story you write - it all adds up to shaping how people interact with our brand. If you’re excited by the thought of crafting solutions that make a difference and enjoy seeing the direct outcomes of your work, this is the role for you.

**Key Responsibilities**:

- Lead the holistic requirements that will deliver our best-in-class MarTech stack including Adobe RT-CDP, personalisation engines, experience and experimentation capabilities and an AI-driven content supply chain
- Partner with marketing teams to translate use cases into clear business and technical requirements that sequence our pipelines for delivery
- Map data flows and customer journeys, ensuring they align with use cases, business requirements and personalisation strategies
- Collaborate with Tech Leads and Engineers to design solutions that are not just possible, but powerful
- Document current and future-state MarTech processes, spotting gaps and opportunities
- Support UAT - defining test cases, catching edge cases, and making sure the experience works as intended

**What you will bring**
- Ability to bridge the gap between business goals and technical requirements
- Strength in data mapping and data modelling to support smarter, more personalised marketing outcomes
- Solid grasp of SDLC best practices and Agile ways of working (think JIRA, Confluence, ceremonies, backlogs—the works)
- A knack for stakeholder management, leading workshops, and an ability to bring everyone on the journey

**Find the better way**
- What gets us excited about working here? Helping people feel good about their money as one of Australia’s leading financial wellbeing organisations. From those starting out to those retiring. As your team, we’ll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives.
- If this sounds like your kind of career, you sound like our kind of person. With us, you’ll do work that builds your technical know-how and challenges our entire industry to move forward. Along the way, you’ll be free to explore new ideas and technology, solve problems in a team, and independently to get great things done. Around here, we like to call it “putting our fingerprints on the future”.

**People-inspired tech**

**To Apply**
- Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment._


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