CRM and Data Administrator

**MELBOURNE - CBD, SYDNEY - CBD, SYDNEY - MACQUARIE PARK**

**THE OPPORTUNITY**

We’re seeking a dynamic CRM and Data Administrator to join our Brand & Marketing team based in our Sydney or Melbourne office.

It’s an exciting time to join our team as we strive to embed a data-driven culture across the organisation. Partnering with internal stakeholders, this role will help us to deliver key business development and marketing initiatives, including client engagement and revenue growth. As the CRM and Data Administrator, you will be responsible for overseeing the day-to-day running of the firm’s Client Relationship Management (CRM) database, InterAction, acting as an ambassador and trusted adviser for the platform internally. Maintaining data integrity is an important component of this role, as is enhancing the database with additional information and optimised processes to ensure business development and marketing success.

Day to day you will:

- Manage the firm’s CRM database, including coordinating account setups, training and migration of data
- Collaborate with internal stakeholders - including legal teams, Business Development and other Brand & Marketing team members - to help deliver key initiatives that aim to drive client engagement and revenue growth, and align the database to the client development and relationship management strategies of the firm. This includes but is not limited to system architecture, reporting and contact categorisation
- Implement and follow current data management processes and procedures and make updates to improve efficiencies where possible
- Use data management tools to evaluate and enhance data quality
- Collaborate with the Marketing Insights & Digital Consultant where required on website and e-marketing platform related campaigns, and coordinate improvements between the CRM and e-marketing platform
- Assist with the delivery of account-based marketing strategies, utilising the available technologies to create opportunities for personalisation and automation of tasks where possible
- Partner with practice group and Business Development contacts to encourage a regular review of mailing list health, and coordinate process for updates where required

**SKILLS, EXPERIENCE AND QUALIFICATIONS**

To be successful in this role, you will have:

- 4+ years InterAction (or equivalent), CRM or web-based database experience (we will consider applicants with more experience)
- Proficient systems and data management skills
- A full understanding of database structures and data processing
- Experience in professional services firm would be highly regarded
- Understanding of e-marketing platforms and their integration with CRM (desirable)
- Understanding of business development strategies and CRM processes within the professional services industry (desirable)
- The ability to present to and train stakeholder across all levels
- A basic understanding of the general principles in data protection legislation

**GROUP / TEAM**

Business Development

**GROUP / TEAM DESCRIPTION**

**The Team**:
Our Brand & Marketing team help position us as thought leaders amongst our target markets in the areas we most want to be known for, by creating intuitive and engaging collateral, events and campaigns. We form part of our broader Business Development team, working alongside our partners and lawyers across our sectors, services and offices to support and develop our relationships with clients, delivering an exceptional service and exploring new avenues through which we can help them meet their business needs.

If you’re a commercially minded individual with a passion for business development and improving the client experience in a professional services environment, you could be just what we’re looking for.

**What we offer**:

- At Herbert Smith Freehills we value flexibility. For most roles, we work an average of 60% of the time in the office, taking into consideration individual, team, client and learning needs.
- To continue to support our people working remotely, we have extended our home office allowance, which allows for home office furniture as well as IT equipment.
- We recognise that the success of our business and our clients relies on the skills, knowledge and ideas of all our people. We are dedicated to creating an exceptional experience for our clients and we value empathy, simplicity and commerciality.
- At Herbert Smith Freehills you will be part of a diverse, innovative culture where high performance, client focus and highly engaged people are our differentiator. People at our firm come from a range of backgrounds and bring a wide variety of experiences and perspectives to their work with us. We strive to ensure that our inclusive environment means you feel valued and able to perform at your best by being your authentic self at work. We know that our future success not only depends on being innovative and progressive in the changing legal market but, most importantly, on o