Marketing Automation Specialist

2 days ago

Surry Hills, Australia News Corp Australia Full time

**What’s the role?**
- Partner with stakeholders to build and manage integrated lifecycle journeys to achieve strategic business objectives,covering programs for lead generation, nurture and conversion, member retention & business growth.
- Contribute to the development and implementation of marketing automation systems, governance, policies, and processes to capitalise on marketing data and intelligence aligned with accessibility and privacy legislation.
- Maintain systems and processes to ensure best practices and data integrity.
- Collect, analyse, and interpret data from various sources to support decision-making using tools such as Google Analytics, Dataroma, Adobe, Salesforce, and MS Excel.
- Execute end-to-end cross-channel campaign, including journey design/visualisation, implementation, asset build, test/QA and ongoing management.

**Who you are**
- Experience across marketing automation platforms (e.g. Marketo and Salesforce Marketing Cloud a bonus, but not mandatory)
- Experience interpreting briefs and aligning business needs to technical solutions in marketing automation platforms
- Able to communicate with technical stakeholders and marketing/business areas to reach common understanding
- Data extension creation and/or smart list creation for precise and highly targeted audience segmentation and profiling
- Proven experience with managing eDM and SMS campaigns end to end from brief acceptance, build, QA, launching and post campaign analysis

**What’s in it for you?**

Supportive and friendly environment. We encourage innovation, collaboration and creative thinking. Fun, fast-paced and excellent opportunities for growth and development.
- Flexible work arrangements for balancing work and personal commitments
- On-site gym* and wellbeing centre + free access to the Headspace app
- A truly collaborative environment
- A range of leave options to support your personal needs and moments that matter in life: Parental leave, Compassionate leave, Career break and Birthday and Volunteer leave.
- Development opportunities and recognition
- Work with some of Australia's most recognised and prestigious brands.

**Who are we?**

We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia.

**What’s next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_

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