CRM & Loyalty Specialist

4 days ago

Surry Hills, New South Wales, Australia Boody Full time $90,000 - $120,000 per year

Boody is looking for a new CRM & Loyalty Specialist to join our Digital team

The CRM & Loyalty Specialist executes and optimises Boody's lifecycle and retention strategy, to drive sustainable growth and increase customer lifetime value. You will create engaging, data-driven campaigns across email, SMS and loyalty channels that guide, educate and inspire our customers at every stage of their journey, directly shaping how they experience Boody and how they perceive the value we provide. We are looking for a creative and strategic mindset, with the ability to work cross-functionally to design impactful, innovative lifecycle initiatives that are deeply aligned with our customer-first ethos.

What is this role all about?

  • Developing and executing lifecycle marketing campaigns that engage, educate and retain customers across all direct channels (Email, SMS, Loyalty and any future channels) as well as being aligned with the marketing calendar.
  • Plan, schedule, QA, and deploy all CRM campaigns, ensuring alignment with product launches, promotions, and seasonal campaigns.
  • Manage and optimise automated customer journeys (e.g. welcome, post-purchase, cart abandonment) and integrated multi-channel campaigns that drive acquisition, retention, loyalty, sales and enhance the customer experience.
  • Develop and implement strategies to grow the customer database and enrich customer data to improve segmentation and personalisation to ensure targeted and relevant communications.
  • Using data and insights to personalise communications for specific cohorts and stages in the customer journey,
  • Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints and reactivation strategies.
  • Collaborating cross-functionally with marketing and product teams to ensure lifecycle initiatives align with business goals and customer needs.
  • Continuously testing and optimising campaigns through A/B testing, ensuring we're always learning and improving.
  • Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.

We're looking for:

  • 3+ years' experience in lifecycle marketing, CRM, ideally within a D2C retail based company.
  • Confident using technology, with proficiency in marketing automation tools and familiarity with analytics platforms.
  • Experience with Klaviyo, Yotpo and Shopify.
  • Results-driven and commercially minded.
  • Strong attention to detail.
  • Highly analytical and data-driven with the ability to hypothesise and implement A/B tests and interpret results.
  • Familiarity with loyalty program mechanics and lifecycle monetisation strategies.
  • Strong local and international market knowledge of the fashion and apparel industry, including competitors, customer expectations, and eCommerce user experience.
  • Excellent written and verbal communication skills.
  • Highly collaborative with the ability to work cross-functionally with multiple teams.
  • Thrives in a fast-paced environment, excited by creative problem-solving and innovation.

Why choose Boody?

Join the team to drive our vision of setting a new standard for how great products feel and how great brands behave. At Boody, you can expect:

  • A great office location on Crown Street, Surry Hills.
  • The opportunity to do meaningful, purpose-driven work for a B-Corp organisation, making waves on the global stage.
  • The opportunity to grow your career with an awesome group of people.
  • A generous product allowance and team discount program (never be short on undies again).
  • Hybrid WFH/WFO schedule.

Does this sound like your next role? We can't wait to receive your application

  • 121 Marketing Lead

    2 weeks ago

    Surry Hills, New South Wales, Australia endeavour group careers Full time $80,000 - $150,000 per year

    Company Description Discover your next career adventure with Dans With over 260 stores and 6500 team members we're on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you're someone with a passion for drinks and a thirst for knowledge, there's always something ahead for you here. Job...

  • Business Development Representative

    12 hours ago

    Surry Hills, New South Wales, Australia FuturePlace Full time $80,000 - $120,000 per year

    Advisory Services Manager (Delegate Sales)Starting with WhyWe bring the right people into the room so industries move faster. Every conversation you lead helps senior decision-makers act on what's next in real estate, infrastructure, construction, and tech. If you can sell, you can build any career, because sales teaches you to understand people, create...

  • Group Risk

    2 weeks ago

    Surry Hills, New South Wales, Australia Endeavour Group Full time $120,000 - $180,000 per year

    About UsLet's create a more sociable future togetherAt Endeavour Group, we're Australia's leading retail drinks network through our beloved Dan Murphy's and BWS brands, we operate the country's largest portfolio of licensed hotels and we even have our own range of drinks through Pinnacle Drinks. We're passionate about bringing people together and creating...

  • Group Risk

    12 hours ago

    Surry Hills, New South Wales, Australia endeavour group careers Full time $180,000 - $250,000 per year

    Company Description Let's create a more sociable future together At Endeavour Group, we're Australia's leading retail drinks network through our beloved Dan Murphy's and BWS brands, we operate the country's largest portfolio of licensed hotels and we even have our own range of drinks through Pinnacle Drinks. We're passionate about bringing people together...

  • Editorial Assistant

    6 days ago

    Surry Hills, New South Wales, Australia The Royal College of Pathologists of Australasia Full time $60,000 - $80,000 per year

    About the Royal College of Pathologists AustralasiaThe Royal College of Pathologists Australasia (RCPA) is the leading organisation representing pathologists and senior scientists in Australasia.Pathology involves the study of the causes of disease. Pathologists are specialist medical doctors involved in the diagnosis and monitoring of almost all acute and...

  • Digital Marketing

    2 weeks ago

    Adelaide Hills, South Australia Piermount Services Full time $104,000 - $130,878 per year

    Are you an emerging creative all-rounder with a passion for digital marketing, graphic design, and content creation? We're looking for a dynamic Digital Marketing & Content Specialist to join our team and help bring our brand to life across every touchpoint.What You'll DoSupporting our Group Marketing & Digital Strategy Manager, you'll be at the heart of...

  • Sales Support Coordinator

    2 weeks ago

    Baulkham Hills, New South Wales, Australia Silverchain Group Full time $60,000 - $80,000 per year

    Job DescriptionDo you have a passion for structured workflows, data accuracy, and ensuring compliance in aged care services?As a Sales Support Coordinator at Silverchain, you'll play a vital behind-the-scenes role in supporting our sales and onboarding processes. This is a detail-oriented, admin-focused position with minimal customer interaction, where your...

  • Automation Sales Engineer

    1 week ago

    Seven Hills, New South Wales, Australia Festo Pty Ltd Full time $90,000 - $120,000 per year

    Automation Sales Engineer - Sydney Office, Seven Hills, NSW.Cutting edge industrial automation technologyEnviable client base with untapped market growth opportunitiesFlexible working environment and social cultureWho we are:Festo, we are the forefront of industrial automation. We foster sustainable growth and keep the world moving.As the world population...

  • CRM Specialist

    2 weeks ago

    Surry Hills, Australia Guzman y Gomez Full time

    **Company Description** At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way...

  • Marketing Manager

    2 weeks ago

    Surry Hills, Australia Oakberry Australia Full time

    Overview Oakberry Australia is seeking an experienced **Marketing Manager** to focus on product, loyalty, digital, and CRM initiatives that strengthen customer engagement and drive commercial growth. Working closely with our Chief Marketing Officer (CMO), this role is responsible for leading the execution of key marketing programs, managing digital...

  • Technical Support Specialist

    21 hours ago

    Surry Hills, Australia Rezdy Full time

    This role offers flexible hybrid work, based in our Surry Hills office. **About Rezdy** At Rezdy, we bring the best part of travel to life: experiences! Each experience shapes who we are, creating lasting memories, fostering connections, and offering fresh perspectives about ourselves and the world. We believe that a life enriched by local experiences...

  • Customer Lifecycle Lead

    6 days ago

    Surry Hills, Australia Dan Murphy's Full time

    **Company Description** Discover your next career adventure with Dans** With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here. - **...

  • Marketing Manager and Content Producer

    1 week ago

    Surry Hills, Australia Fuzzy Operations Full time

    **ABOUT FUZZY** Formed more than 25 years ago, Fuzzy creates incredible events and festivals in some of the most spectacular locations across Australia. Fuzzy also tours a large number of live acts and DJs from across the globe and Australia, often finding artists before they break it big globally. Core events include the iconic New Year’s Day...

  • Marketing Executive

    21 hours ago

    Surry Hills, Australia WooliesX Full time

    Creative & innovative team - Join one of Australia’s leading retail groups - Full time permanent opportunity - Flexible/Hybrid workingWorking on Customer Lifecycle Marketing, BTL and ATL campaign management. **The Opportunity** We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose - ‘to...

  • Marketing Specialist

    1 week ago

    Baulkham Hills, Australia Baptistcare WA Full time

    **Marketing Specialist**: - 497591 - Baulkham Hills, NSW, Australia, 2153 - Max Term Full-Time - Add To FavouritesFavourite Are you a strategic marketer with a passion for purpose-driven work? BaptistCare is looking for a Marketing Specialist to lead integrated campaigns and community engagement initiatives across our retirement living communities and new...

  • Energy Management Consultant

    1 week ago

    Surry Hills, Australia Leading Edge Energy Full time

    Full time - Surry Hills, Sydney NSW - Sales Representatives/Consultants (Sales) - $75,000 - $89,999 base plus Commission **About Us**: Leading Edge Energy is a fast-growing energy cost management specialist which is a pioneer in its industry, focusing on assisting organisations in minimising energy costs. We deliver a suite of affordable services that...

  • Energy Management Consultant Full Time

    1 week ago

    Surry Hills, Australia Leading Edge Energy Full time

    Surry Hills, Sydney NSW - Sales Representatives/Consultants (Sales) - $75,000 - $89,999 base plus Commission **About Us**: Leading Edge Energy is a fast-growing energy cost management specialist which is a pioneer in its industry, focusing on assisting organisations in minimising energy costs. We deliver a suite of affordable services that include energy...

  • Marketing Specialist

    1 week ago

    Baulkham Hills, Australia BaptistCare Full time

    Are you a strategic marketer with a passion for purpose-driven work? BaptistCare is looking for a Marketing Specialist to lead integrated campaigns and community engagement initiatives across our retirement living communities and new developments nationwide. In this role, your ability to build strong, collaborative relationships will be just as important as...