Head of Marketing

6 days ago

Surry Hills, New South Wales, Australia Stella Insurance Full time $90,000 - $120,000 per year

Position:
Head of Marketing
Region:
Australia (Sydney Based)

Reporting to:
Managing Director

Stella is on a mission to champion equality and design products for a fairer world. We offer highly competitive car insurance that has been developed around the needs and priorities of women, pet insurance to help cover those that matter most to them, and travel insurance that's flexible and customisable so you can go places, your way. We're a fast-growing business with a bold vision, and we're looking for a Head of Marketing to help drive growth through effective, data-driven marketing.

The Role:

As Stella's Head of Marketing, you will be both the strategic lead and the hands-on executor of all marketing initiatives. You will shape and deliver the marketing strategy, drive brand growth, and lead the implementation of integrated campaigns across digital and offline channels.

This is a unique opportunity to build and scale Stella's marketing function from the ground up. The role starts as a part-time position (3 days per week), with the potential to increase to 4 and eventually 5 days per week as the business evolves.

You'll be responsible for everything from strategic planning to day-to-day execution, making this ideal for a senior marketer who thrives in a fast-paced, entrepreneurial environment and is excited to roll up their sleeves.

Key Responsibilities:

  • Develop and implement Stella's marketing strategy in alignment with business goals.
  • Drive strategic initiatives across brand, acquisition, retention, and customer experience.
  • Execute multi-channel campaigns across digital, social, email, and offline platforms.
  • Manage and optimise CRM and marketing automation tools to enhance customer engagement.
  • Own performance marketing activities including paid media, SEO, and analytics.
  • Collaborate with leadership and cross-functional teams to ensure marketing supports business priorities.
  • Analyse data and translate insights into actionable improvements.
  • Ensure brand consistency across all customer touchpoints.
  • Manage relationships with external agencies and freelancers as needed.
  • Continuously improve marketing processes, reporting, and workflows

Skills & Experience:

We're looking for a strategic and hands-on marketer with:

  • Proven experience in a senior marketing role, ideally within insurance or a regulated industry.
  • Strong expertise in CRM, marketing automation, and digital marketing channels.
  • Demonstrated ability to develop and execute marketing strategies that drive growth.
  • Analytical mindset with the ability to interpret data and apply insights.
  • Excellent communication, project management, and stakeholder engagement skills.
  • A proactive, adaptable approach and a passion for building from the ground up.

Tools We Use

Experience with the following tools is desirable (training can be provided where needed):

  • SEO platforms:
    Google Search Console
  • Analytics & tracking:
    GA4, Google Tag Manager
  • Website platforms:
    WordPress
  • Ads management:
    Google Ads, Meta Ads
  • Email marketing:
    ActiveCampaign
  • Design:
    Canva, Figma

Why Join:

Our client values a supportive and innovative work environment. You will have the opportunity to contribute to a business that is focused on social good and challenging the status quo. Key benefits include:

  • Autonomy and trust to do your best work.
  • Opportunities for growth and career progression.
  • Flexible family leave policies.
  • Hybrid working arrangements.
  • Continuous learning and development opportunities.
  • Birthday leave

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