Campaign Analyst, Anz Plus

**Req ID**: 84047
**Department**: AR ANZx Get Help & Give Feedback
**Division**: Australia Retail
**Location**: Melbourne
About Us
At the heart of ANZ Plus is a talented, high-performing team with big ideas. We’re building products, services and experiences that will not only provide our customers with enhanced banking functionality but empower them to make better financial decisions and improve their financial wellbeing.
About the Role
Use your personalisation and marketing technology skills to build customer interactions and experiences that will eventually reach millions of people safely and securely. It’s the perfect time to join the program of work as we ideate and design how we help our customers with their financial well-being.
We’re building an intelligent and customer centric notification framework to talk to our customer at a personal level. This notification framework is focused on curating a series of contextual and effective nudges and triggers. Your role will be to take the theory and design of these notifications and bring them to life through HTML and campaign delivery activities.
**Role Type**: Permanent
**Role Location**: Docklands, Melbourne
**Work Hours**: Full time
What could your day look like?
Your role as a Campaign Developer will be to build the notifications and to optimize the communications to continually drive uplifts of our user experience.
Maintenance of the HTML component library and testing across devices and clients
Design HTML components that meet accessibility guidelines
Optimisation of communications through test and learn and personalisation recommendations
Build documentation capability across the marketing technology and notifications stream of work
Managing and refining end to end process of content delivery
Selection of customers through basic SQL and data analysis
Working in a close-knit team to enable self-serve digital experience for ANZ Plus.
What's in your toolkit?
We work predominantly agile with a mix of complex orchestration across value streams and channels, you’ll need to be comfortable in our fast paced, test and learn culture.
Background in marketing technology and marketing automation stacks such as Adobe Campaign, PEGA or ORACLE Responsys
Understanding that delving into reviewing and testing our content is at the heart of ensuring the quality of the content we provide
Proven stakeholder experience specifically working with marketing teams
A keen eye for detail to ensure the highest quality is achieved for our customer notifications
Knowing that what we see in development might not be what the customer will see
Understanding of notifications, marketing technologies and a deep connection to customer experience
Desire to build best in class campaign delivery processes to support rapid delivery and a strong culture of test and learn.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
17/01/2025, 11.59pm, (Melbourne Australia)