Retail Specialist

About Coty
We’re Coty, a global leader in beauty. We’re #1 in the world for Fragrance and #3 in the world in Colour Cosmetics with a portfolio of brands that have been known and loved for generations.

Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. We have some of the most well-known brands in the categories of Fragrances, Colour Cosmetics and Skin & Body Care including Gucci, Chloé, Calvin Klein, Burberry, Marc Jacobs, Sally Hansen, philosophy, Adidas, Rimmel, Max Factor, COVERGIRL and the list goes on and on

Coty is committed to building a workforce that is as diverse as the communities we serve. Hiring people with different backgrounds and experiences helps us build better products, better serve our users, and build a diverse and inclusive workplace.

**About the Role**: The Retail Sales Specialist is responsible for Retail Sales development including promotional and merchandising activities related to a Duty-Free distribution channel and organization. The job holder plans activities and promotions together with the Retail Manager, set the targets, implement the activities, control results and budgets and issue monthly retail sales reporting. The Retail Sales Specialist is responsible for maximizing in-store brand exposure and positioning, develop BA Team’s product knowledge, skills and efficiency and for providing feedback on competitors and retailers sales and activities to the Retail Manager & other departments within Travel Retail.

**Reporting to the Retail Manager, you will**:
RETAIL SALES/EXCELLENCE
Regularly update of monthly sales reports via HUB/internal trackers
Collaborate closely with the retailer to ensure timely on-counter dates for newness
Monitor closely the retail performance of newness and our core lines
Plan and implement suitable incentives to drive sellouts in line with competition standards.
Identification of any likely risk/opportunities from itemized sales report and make necessary recommendations to Retail Manager
Set ambition & goals including Retail Sales Targets and implement all action plans in coordination with the Sales Manager
To drive improvement in store ranking/market share of Coty brands (KPI)
Identify potential space improvement at shopfloor or any opportunities to improve our retail sales performance
Provide an in-depth monthly analysis of the market to Retail Manager & other Departments within Travel Retail.

MERCHANDIZING EXCELLENCE
Ensure timely updates of merchandizing grids/visuals for all newness in accordance with our corporate guidelines
Perfect retail merchandizing excellence to be observed at all times (sufficient testers, testers stand, lighting, clean counters etc)
To prepare planogram proposal to the floor team for execution
Preparation and shipment of counter-tools (gifting elements, posm etc) in customers’ orders. To work closely with DP on the fulfilment rate of non-sellables
To conduct regular TRIP CHECKS for key market
To nurture strong business partnership with shopfloor team
Partner closely with marketing and merchandizing team to put forward recommendations.
To readily share competitor’s insight & propose appropriate actions to maximize sales and brand visibility

PROMOTION EXECUTION
Execution of all planned promotions (recruit promoters, GWP’s, set targets in agreement with Sales Manager, set-up)
Preparation of COMA deck for MPM team for promotion execution
Co-ordinate, analyze and exploit all data on the activity level of the points of sale, on the feedback of merchandising and promotional activities of Coty brands and competitors
Regular updates of TRIP platform and CCR
Provide weekly and monthly updates and follow-up on key information, promotion results, budgets, and costs to the Sales Manager
Keeps abreast of and provides info on competitor activities, making recommendations to boost sales

ADMINSTRATIVE SUPPORT
Support Retail Manager in preparation of MBU & Business Review. Provide feedback to help Retail Manager compile.

INVENTORY CONTROL/FULFILMENT
Monitor closely on sellables short shipment to flag the potential risks to BA team
Maintain adequate inventory levels in retailer’s doors Sellable stock, testers, promotional items, advertising materials etc.
To keep track of retailers’ placement of newness orders and short shipment

BA MANAGEMENT
Lead and motivate the BA Team and develop their product knowledge and selling techniques
Ensure every BA is an Ambassador of the Brand they represent by coaching and providing feedback to them on service behaviors that drive Retail Excellence
Monitor BA monthly sales performance and examine ways to improve their productivity.
To monitor and update BA database
To create CCR for their monthly salary
Uniform management

PDT TRAINING
Plan and execute training calendar to our retailers.
Conduct shopfloor/classroom trainings on a regular basi