Marketing Specialist
2 days ago
Broad and versatile role - Freelance - Immediate start - $400 daily rate
- Part time position - 3 days a week - remote working
- Non for profit sector
**Marketing Specialist | Non-Profit | $400 per day | CBD | Part time 3 days a week | Freelance - 4 month contract**
**About the company**
Our client, an international non-profit organisation who campaign tirelessly for human rights, are currently on the lookout for a part-time Marketing Specialist to join them 3 days a week (ideally Wednesday, Thursday and Friday - one day from the office and the other 2 from home).
If you have digital advertising experience and a passion for justice then this role is for you.
**About the role**:
As the Marketing Specialist, you will look after the digital strategy and execution across website, SEM, digital advertising and influencer activations.
Duties include:
- Overseeing maintenance and development of functionality and content for the website
- Assisting Brand Manager in coordination of strategic and brand communications including overseeing organisational training and compliance with communications principles and visual identity guidelines
- Assisting Brand Manager in activities to extend awareness and affinity of brand amongst key target audiences
- Project management and assistance with key brand, communications and supporter engagement projects, including planning, development and maintenance of project documentation and implementation tasks as required
- Overseeing management of the search engine marketing and other digital activities, including influencer activations, as required
- Contributing to brand and communications channel performance tracking and reporting as required
- Support with the overall brand content strategy development including ideation, production and delivery of supporter communications journeys and content using a range of channels and technologies
- Recruiting and managing volunteers as required
**What do you need to be considered?**
- High level communication & interpersonal skills
- Demonstrated experience producing engaging content across a range of
communications platforms and formats
- Understanding of communications platforms including emerging trends,
functionality, formats and best practice
- Content, channel and brand performance analysis and reporting skills
- Experience in website content management systems, search engine optimisation
and search engine marketing
- Solid understanding of audience-first and values-based brand and campaign
communications
- Strong project management and problem-solving skills
- Training and coaching skills
- Creative thinking, ideation and storytelling skills
- Proven understanding of brand and strategic messaging and testing approaches
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