B2b Digital Cx Specialist

2 weeks ago

Melbourne, Australia Asahi Beverages Full time

**Your Impact**

**Join Asahi Beverages as a B2B Digital CX Specialist and play a pivotal role in shaping the digital customer experience across our Alcohol and non-Alcohol portfolio.**

Sitting within the CSC Customer Experience Operations & Platforms Team, this role is central to the execution and optimisation of our commercial platforms and customer marketing plan. You will drive B2B marketing campaigns that enable sales growth across all Commercial Business Functions, delivering exceptional digital journeys for our customers.

**Key Accountabilities**:
**Campaign Execution**
- Monitor campaign performance and deliver insights.

**Automation**
- Design and implement automated workflows using Journey Builder.
- Create dynamic content and personalized messaging.
- Integrate Marketing Cloud with other Salesforce tools (e.g., Sales Cloud, Service Cloud).

**Administration**
- Manage user roles and permissions.
- Maintain data hygiene and ensure compliance with data protection regulations.
- Troubleshoot technical issues and provide user support.

**Customer Experience Leadership**
- Monitor and measure Customer Experience on a weekly basis through NPS and CSAT
- Work closely with Customer Success Specialists to support the voice of our customers.

**B2B Online**
- Development and Improvement recommendations for Asahi Online
- Customer lifecycle & journey mapping - operational

**Customer Experience Digital Journeys**
- Work with relevant stakeholders to define and improve processes to create frictionless internal and external journeys
- Support the creation and operation of Case management where they intersect with internal stakeholders and our customers.

**About you**
- Tertiary qualification, ideally in marketing, ecommerce, or business
- Proven experience within a communications or digital marketing role
- Proven experience as a Salesforce Marketing Cloud Admin or similar role.
- Experience with HTML, CSS, and AMPscript is a plus
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration abilities.
- Ability to work independently and manage multiple projects simultaneously.

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