B2B Marketing Specialist

As our B2B Marketing Specialist, you’ll play a key role in growing awareness and referral pathways by developing and delivering campaigns that connect with Support Coordinators, Allied Health professionals, Local Area Coordinators and other key stakeholders across the disability sector. This role is ideal for a creative, organised and insight-driven marketer who thrives in purpose-led, fast-paced environments.

MMS is an ASX-listed financial services company that provides salary packaging, novated leasing, NDIS plan management and fleet management services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional service.

You will be working across MMS’ three brands that support NDIS participants to achieve their goals – Plan Partners, Plan Tracker and My Plan Support. Plan Partners is one of Australia’s most trusted Plan Managers and also offers Support Coordination.

It’s an exciting and transformational time at MMS and our marketing team plays a central role in shaping how we connect with stakeholders across the disability sector.

We’re looking for an organised, creative and insight-driven B2B Marketing Specialist to help grow brand awareness and strengthen referral relationships with key stakeholders including Support Coordinators, Allied Health professionals and Local Area Coordinators.

Reporting to the Senior Digital Marketing Manager, you’ll deliver multi-channel campaigns that inform, engage and build trust – all while contributing to a supportive, purpose-led and fast-paced team culture.

Key responsibilities

- Develop and deliver B2B campaigns that increase brand visibility and referral opportunities within the NDIS ecosystem
- Generate and nurture leads from referral partners, with a focus on trust and long-term engagement
- Create tailored content that speaks to the needs of Support Coordinators, providers and other B2B stakeholders
- Build sales enablement tools including brochures, digital assets and partner toolkits
- Support sector events, expos and webinars, helping promote our services and build industry relationships
- Manage paid and organic B2B digital marketing activity, tracking and reporting on performance
- Conduct market research and stakeholder insight gathering to inform campaign direction and messaging

To be considered for this role you will have:

- 5+ years' experience in B2B marketing, ideally in healthcare, disability services or a purpose-led sector
- A deep appreciation for the importance of trust and clarity in professional stakeholder communications
- Proven ability to manage end-to-end campaigns with strong organisational skills
- Excellent writing skills and the ability to simplify complex information
- Experience in lead generation, nurturing and sales enablement
- Confidence using CRM and marketing platforms (Salesforce and Marketing Cloud experience a bonus)
- A proactive, relationship-focused mindset and commitment to inclusive communication

What we can offer you:

- Novated leasing benefits and discounts

- 12 weeks paid parental leave and access to our Parents Portal

- Comprehensive learning and development opportunities to support your career growth

- Sonder digital wellbeing platform, providing personalised support 24/7, plus annual flu vaccinations

- Default Income Protection Insurance reimbursed for members of the MMS Default Super Fund

- Exempt Employee Share Plan

Embracing our value of Everyone Matters we hold a collective commitment to foster an environment where all differences are valued and respected.

- We encourage individuals from all backgrounds including Aboriginal and Torres Strait Islander peoples, those caring for someone or living with a disability, LGBTQIA+ and culturally diverse applicants to apply.

- We embrace hybrid working and welcome conversations about flexibility.

Please note all successful candidates will undergo background checks (including criminal history and ASIC checks) and an NDIS Workers Screening Check if appropriate. All information provided will be treated confidentially.

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.

If you identify as a person living with disability and require adjustments to our recruitment process, please contact us at mmsgrouprecruitment@mmsg.com.au

The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional service.

Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.

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