Digital Marketing Specialist

2 weeks ago

Sydney, Australia Saunders Lynn and Company Full time

Hands-on digital marketing role
- Be the digital maestro in this company
- $120K + Super (negotiable)
- **Hands-on digital marketing role**:

- **Drive digital lead generation and brand**:

- **$120K + Super (negotiable)**

**What is in it for you?**
Our client has always had a high performing marketing department. You’ll be collaborating with the marketing team (local and overseas) and your agency to deliver your digital marketing programs.

**You are the conductor of this digital orchestra**

Google analytics, engagement, followers, increased traffic, bounce rates, open rates, click through rates, cost per acquisition, returning visitors, session times, ROI, A/B Testing is all music to your ears in this role

**Who are you working for?**
This organisation has a wide variety of digital marketing channels and execution options. A well-known brand name, with the full mix of socials is used to full effect, along with influencer strategies. The website is a classic lead generation funnel and lynch pin of the customer journey. The company has a wide variety of target audiences that all require unique information to make buying decisions.

You are driving the digital marketing strategy and execution for a household name. The website needs constant updates and maintenance, along with lead generation activities, promotional campaigns, product launches, social media and working with influencers.

**Your responsibilities**
- Build digital strategy and execution
- Website updates and landing pages
- Campaign development and implementation
- Analysis of campaigns
- Social media strategy and execution
- Work with agencies for SEO and SEM
- Content development - website and social media
- Work in consultation with your colleagues locally and overseas
- Lead generation and conversation activities online
- Digital marketing budget and business case development for spending
- Drive digital marketing improvement

**Your skills and experience**
- Appropriate tertiary qualifications (marketing or digital marketing)
- Experience in digital marketing across a variety of platforms (particularly website, social media, content creation, influencers etc.)
- Outstanding number-crunching skills using MS Excel
- Organisation and attention to detail
- Able to prioritise and manage multiple projects
- Able to see insights in the data and turn that into executable results
- Basic coding experience will be highly regarded

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