Brand & Marketing Coordinator

3 days ago

Brunswick East, Australia Comet Beverages Full time

Comet Beverages
- A dynamic, creative role for a new brand
- Flexible working arrangements
- Growth opportunities

JOB TITLE: Brand and Marketing Coordinator

CONDITIONS: Casual basis; with 3 month probation and review.

HOURS: 20 hours per week

WHAT YOU'LL BE DOING:

- Marketing and social strategy.
Create a brand + marketing strategy for Comet, a range of premium natural syrups and sodas; and Knockoff, our delicious line of beer. Help us shout the juicy stuff from the rooftops
- Plan campaignable activity.
Delivering clever and original ideas for marketing campaigns across digital, social and other traditional mediums. Our brand is fun, and so are we.
- Content creation & community management.
Developing a personable and honest brand identity, demonstrated through visual presence, a strong voice, and a clever strategy. Copywriting, scheduling and planning of content is all part of it, with the goal of creating meaningful ways to connect with our audience.
- Coordination of digital assets.
Co-ordinating updates and a website build with our Web Designer + Developer.
Managing Comet’s website, updating CMS with new content, recipes and more.
Optimising for UX, purpose and good SEO practices.
- Campaign management + activations
Creating a timeline of campaignable activity for Comet and Knockoff to work alongside both brand and sales objectives. Supporting any product releases across digital and traditional media (including radio, print, etc), and being present at relevant Comet on-ground events, activations and collaborations.
- Supporting leads
Working alongside Comet’s Operations Manager to help drive growth and engage potential leads.
- Paid Advertising.
Creating effective paid social media campaigns, suitable for Comet + Knockoff’s target market. Testing CTAs and multiple formats to meet our people where they are.
- Reporting.
Compiling insights and analytics, and understanding how to demonstrate ROI against marketing spends.
- Collaboration.
Working closely with Comet Beverages’ Operations Manager, Group Marketing Manager - and liaising with our Group Designer and other suppliers, ie. photographers, videographers and other creatives to help drive brand activity.

YOU’LL NEED:

- To be organised, flexible, and have top-notch communication skills.
- An understanding of both the current marketing and social media landscape, and the beverage and beer industry. Keep an eye on updates, trends and happenings here and abroad and understanding how we can be a part of them is crucial.
- Minimum 3 years demonstrated success rolling out campaigns across marketing, social or digital. Copywriting and content creation experience are essential.
- Collaboration is part of the gig, but you’ll need to be able to work autonomously and know your stuff

THE GOOD STUFF
- Training & support along the way
- A dynamic, creative role and flexible working arrangements
- Ample growth opportunities in a well known hospitality group (plus incentives + discounts)

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