Senior Brand Marketing Specialist

3 days ago

Burwood East, Victoria, Australia Dahua Technology Australia Pty Ltd Full time $80,000 - $120,000 per year

About The Company

Dahua Technology is a world-leading video-centric smart IoT solution and service provider. Based on technological innovations, Dahua Technology offers end-to-end security solutions, systems, and services to create value for city operations, corporate management, and consumers.

We are committed to the mission of "Enabling a safer society and smarter living", Dahua Technology will adhere to its core value of being "customer-centred," to provide the market with excellent quality and service, to create more value for customers, and make unremitting efforts to build a safe, intelligent, convenient and efficient society.

With more than 22,000 employees worldwide, Dahua Technology has solutions, products, and services applied in 180 countries and regions around the world covering the Asia Pacific, North America, Europe, Africa and other regions to provide customers with speedy and high-quality services.

Key Responsibilities
  • Lead the development and execution of brand strategy to strengthen brand awareness and positioning in the security industry.
  • Manage brand communications, including PR planning, media relations, KOL and content creation.
  • Oversee digital marketing initiatives, including social media, website management, and digital campaigns to drive engagement and lead generation.
  • Design and implement channel marketing programs to support tier three distribution and strengthen partner engagement.
  • Develop and manage marketing campaigns that align with company objectives, ensuring consistent brand messaging across all channels.
  • Monitor and analyze market trends, competitor activities, and customer insights to identify opportunities for brand growth.
  • Work closely with sales, product, and regional marketing teams to ensure integrated go-to-market execution.

Initial Focus Areas

  • Review and manage PR & media communications to enhance brand visibility.
  • Strengthen Local channel marketing programs with distribution partners.
  • Build a robust digital communications strategy to support regional business growth.

Qualifications & Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3+ years of marketing experience, preferably in IT, security, or technology brand management.
  • Proven track record in brand communications, PR management, and digital marketing.
  • Strong understanding of B2B, B2C channel marketing models and partner engagement.
  • Experience in both B2B and B2C channel marketing environments is essential.
  • Excellent communication, project management, and stakeholder management skills.
  • Ability to work independently and thrive in a fast-paced, dynamic environment.
  • Australian work rights are required at the time of application.

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