Social Media and Content Coordinator

16 hours ago


Brunswick East, Victoria, Australia Riff Raff Baby Full time $60,000 - $80,000 per year

Part-Time Social Media & Content Coordinator

Location: Melbourne (Hybrid – 1 day/week in office)

Hours: 20–30 per week | Flexible around school/family commitments | Freelance considered

About Us

Riff Raff is on a mission to bring
magical moments and lasting memories

to families everywhere. Our award-winning sleep toys have comforted over half a million little ones - and now, with Riff Raff Pets, we're spreading that same snuggly magic to furry friends too.

We're a small but mighty team driven by creativity, connection, and a love for storytelling. If you're ready to join a brand that believes in meaningful work
and

fun along the way, we'd love to meet you.

The Role

We're looking for a strategic Social Media & Content Coordinator to bring the Riff Raff brand to life across our organic and paid social channels.

You'll collaborate with our Marketing and Brand Team to create scroll-stopping content, shape our paid media creative direction, and bring a trend-led eye to our organic socials. You'll be confident writing compelling copy, spotting what's trending before it peaks, and crafting content that performs across paid and organic platforms alike.

This role would suit someone who loves the mix of creative storytelling and data-driven marketing - and wants to grow with an established, purpose-led brand.

What You'll Do

  • Create Content that captures hearts (and algorithms)

: Create trend-led, scroll-stopping content that blends creativity and strategy - driving engagement, organic discovery, and first-time customer reach while keeping our loyal Riff Raff families coming back for more through relatable, community-driven storytelling. Plan, shoot, and schedule social content across Instagram, TikTok, Facebook, Pinterest, and YouTube.
- Write Engaging Copy

: Craft playful, on-brand captions and hooks that align with both performance and storytelling goals.
- Support Paid Media:

Collaborate on ad creative, messaging, and briefs that drive acquisition and ROAS.
- Collaborate on Community:

Partner with the Community Manager to engage and nurture our Riff Raff families and ambassadors online.
- Influencer & Partnership Collaboration:

Help coordinate gifted content, ambassador assets, and creative briefs for brand partners.
- Maintain the Media Drive:

Keep our media drives organised and up to date, and supply best-in-class content selections to our internal team and third party partners.
- Track What Works:

Share social insights and performance learnings to help shape what's next.

You'll Bring

  • 2+ years' experience in social media, content, or digital marketing (DTC experience a plus).
  • Sharp instincts for what's trending - you live and breathe social.
  • Excellent copywriting skills and an understanding of how to tailor tone for organic vs paid (Experience dealing with international markets advantageous).
  • A creative eye for visuals and video - YouTube and scheduling tools (Hootsuite).
  • A collaborative spirit, positive energy, and a genuine love for brands that make a difference.

Perks & Flexibility

  • Hybrid work – 1 day in our Melbourne office for content creation.
  • Flexible hours (e.g. school hours or part days).
  • Supportive, family-friendly, and fun team culture.
  • Opportunity to grow with a brand loved by families worldwide.


Ready to bring your creative spark to Riff Raff?

Apply now with your CV, portfolio, or examples of content that show your unique voice and social flair. Feel free to think outside the box for applications



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