Optimisation Executive

The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:
Optimisation Executive

Sydney based

Salary range $80,000 - $90,000 including super (dependent on experience)

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Operating in over 145 markets worldwide with more than 46,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society.

The Optimisation Executive will work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

KEY RESPONSIBILITIES

This position includes, but is not limited to, all of the following aspects:
Paid Media
- Building and managing paid media campaigns across SEM, Display, Video and Social advertising
- Weekly performance reporting and budget management
- Cross-channel media planning and forecasting
- Optimising media campaigns to meet client goals and ensure forecasts are met
- Distilling large data sets of media results into actionable insights

Owned Media
- Developing testing and personalisation roadmaps and documentation - outlining hypotheses, success metrics and experiences for key client audiences
- Analysing and recommending when to conclude live campaigns or tests and provision of key learnings and next steps
- Quality Assurance testing
- Project managing rapid, small scale projects
- Reporting on business/customer goals, analytics and making recommendations for best practices Client leadership
- Owning weekly meetings on ongoing projects, deliverables and next steps
- Presenting results and strategic initiatives to clients
- Working with cross-functional teams across data, design, development and more

Team leadership
- Work with senior team members to support internal growth goals and maintain best practice business processes
- Mentor junior team members, supporting their growth in technical and soft skills

Required Skills and Experience
- 3+ years paid media experience and onsite optimisation (cross-channel personalisation)
- Testing and Optimisation platform experience (Adobe Target, Optimizely, Google Optimise, or similar)
- Paid Social delivery experience
- Search or Programmatic media technology
- Stakeholder Management experience
- Strong analytical mindset
- Self-motivated and dedicated to client success
- Advanced knowledge of MS Office tools, specifically in Excel
- Experience with the Adobe Marketing Cloud Adobe Media Cloud Technology a bonus - in particular, Ad Cloud, Target, Audience Manager, and Analytics

What’s in it for you:

- Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up
- The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
- 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
- Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:
Why Join Us? At Dentsu Creative, we value ambition and drive. We ensure tasks are completed effectively, work meets high standards, and deadlines are met. If you are passionate about PR and eager to make a difference, we would love to hear from you

If you want to belong to a one global network where opportunities are limitless - we look forward to welcoming you.

Location:
Sydney

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent