Ecommerce Executive

1 week ago

Sydney, Australia Sharp & Carter Full time

Leading Beauty and Skincare brand | Iconic Brand Name | Dynamic Marketing team
- $75,000 Base + Super | Permanent | WFH Flexibility | Global Brand
- Career development opportunities | Great location | Amazing Culture

**Role Purpose & Scope**

This role is to assist the Ecommerce Manager in provide business administration, analytical support and manage brand presence digital retailers.

**Eventing**
- Working with Ecommerce Manager to strategize campaigns on retailers to support events
- Coordination of retailer activation plan and maintaining Events & Activation calendar
- Work with creative agencies to execute merchandising strategy on retailer platforms to drive conversion and achieve internal KPIs, including visual merchandising for promotional landing pages.
- Post-campaign analysis and reporting to assess against digital KPIs and commercial objectives. Develop learnings for future campaigns.
- Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key content levers within eCommerce and assist in the implementation of these where relevant

**Performance Marketing**
- Lead PM strategy to ensure achievement of 30% share of search in all key relevant search terms - Organically and paid.
- Lead relationship with PM agency to ensure best return over investment and achieve aggressive growth targets.
- Manage PM budget to the year, to ensure good spent rate.
- Help in the management and analytic reporting of PM advertising campaigns on retailer platforms

**Sales and Reporting**
- Collate, Analyze and Interpret sales data to identify trends/opportunities.
- Help to develop short
- and long-term channel strategy.

**TTL execution**
- Alignment with Precision marketing Lead and brand teams to ensure best in class TTL execution
- Help and support ABL campaigns with ecommerce adaptations.

**Key Results**:

- What are its key deliverables?_
- Help grow the ecommerce sales revenue and Market Share
- Help drive online Penetration
- Drive best in class digital & ecommerce activations to build strong brand presence on retailers site.
- In conjunction with the Brand Manager, PM lead and creative agency, bring to life holistic, through-the-line strategies

**To Apply**:

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