eCommerce Executive

TITLE: eCommerce Executive

REPORTS TO:
Head of Digital

DIRECT REPORTS:
N/A

LOCATION:
Sydney

ABOUT CONDITOR

Conditor is a global brand-building powerhouse, specialising in the cultivation, innovation, and operation of the next generation of beauty brands. We are champions of female entrepreneurship, dedicated to creating brands that resonate with impact, from the way they inspire, connect, and influence. Our committed team of highly skilled brand and industry experts are at the forefront of creativity and innovation. We build beauty brands from the ground up, collaborating with partners or independently. Join us in shaping the beauty group of the future.

ROLE PURPOSE

As the key gatekeeper for all things eCommerce, the
Ecommerce Lead
will own the performance, optimisation, and growth of multiple global brand websites.

We're looking for an absolute
Shopify pro
— someone confident across all supporting apps, integrations, and tools, with a sharp eye for both aesthetics and functionality.

In this hands-on role, you'll manage day-to-day platform operations with speed and precision, including product uploads, merchandising, homepage and blog updates, and promotional rollouts. You'll continuously identify opportunities to enhance site performance and elevate the customer experience, ensuring every site delivers a best-in-class look and feel.

Working closely with the
Head of Digital
, you'll analyse performance data to uncover friction points and implement strategies that boost
conversion rate (CVR)
,
average order value (AOV)
, and
customer retention
.

You'll also lead
development projects
and
digital transformation initiatives
, collaborating with SEO partners, developers, and marketing teams to ensure every site is technically optimised, commercially driven, and continuously evolving.

Beyond core eCommerce management, this role will also take ownership of several key growth areas:

• CRM & Loyalty:
  Build and execute CRM and loyalty strategies to grow our database, increase retention, and strengthen customer lifetime value. This includes planning and managing customer journeys, segmentation, automation flows, and community-driven loyalty programs.
• Marketplaces:
  Oversee and optimise
  Amazon
  and
  TikTok Shop
  performance — from listings and campaigns to content and conversion — ensuring each marketplace aligns with brand and commercial objectives.
• Affiliates:
  Support and co-manage affiliate initiatives in partnership with the marketing and digital teams. Drive ongoing recruitment, outreach, and platform optimisation to deliver high-performing partnerships and collaborations.

Ultimately, this role is about owning the full ecommerce ecosystem — ensuring every visitor's journey is seamless from landing page to checkout, while driving performance through optimised traffic, conversion efficiency, retention, and loyalty.

KEY RESPONSIBILITIES

Site Management & Content Execution

• Maintain and update multiple global brand websites, ensuring accuracy and alignment with marketing calendars, campaigns, and promotions.
• Execute product uploads, merchandising, homepage updates, and blog content with precision and consistency.
• Ensure all digital content is visually cohesive, brand-aligned, and conversion-focused.

Conversion Optimisation & Site Performance

• Analyse site data and user behavior with the Head of Digital to identify drop-off points and improvement areas.
• Develop and execute strategies to improve CVR, AOV, and customer retention, including landing page optimisation, cross-sell/upsell tactics, and bundling strategies.
• Implement tools and experiences that drive engagement, such as quizzes, ratings & reviews, subscriptions, and loyalty integrations.

CRM, Loyalty & Retention

• Develop and execute a robust CRM and loyalty strategy to drive acquisition, retention, and lifetime value.
• Manage Klaviyo flows, database segmentation, and lifecycle marketing campaigns to improve engagement and repeat purchase.
• Lead the rollout of loyalty and community programs, ensuring alignment with brand values and measurable performance outcomes.

Technical & Development Leadership

• Lead all development projects and agency partnerships, from bug fixes to major releases and platform improvements.
• Ensure Shopify sites are fully optimised from a technical SEO perspective across product pages, collections, and blog content.
• Collaborate with partners to deliver best-practice solutions for site speed, navigation, and mobile optimisation.

Marketplaces & Affiliates

• Manage and optimise performance across Amazon and TikTok Shop, ensuring listings, content, and campaigns are on-brand and commercially effective.
• Oversee affiliate marketing initiatives in collaboration with Marketing and Digital, including partner outreach, code setup, performance tracking, and platform optimisation.
• Identify opportunities for growth through strategic partnerships and new marketplace expansion.

Cross-Functional Collaboration

• Partner with Marketing to execute campaigns across digital touchpoints and ensure consistent brand execution.
• Collaborate with Creative, Operations, and Product teams to ensure a seamless end-to-end customer experience.
• Coordinate eCommerce content briefing and cross-team communication to maintain efficiency and alignment.

Commercial & Strategic Execution

• Apply a strong commercial mindset, balancing customer experience with performance targets and forecasts.
• Monitor and manage inventory visibility to minimise out-of-stocks and cart abandonment.
• Use analytics and insights to inform decisions, forecast trends, and identify opportunities for revenue and growth.

Innovation & Continuous Improvement

• Stay ahead of emerging eCommerce trends, tools, and Shopify innovations.
• Drive digital transformation initiatives that enhance customer trust, usability, and overall site performance.
• Continuously test, learn, and iterate to ensure all sites are best-in-class within their category.

KEY RELATIONSHIPS

• Internal
• Digital Team
• Communications & Campaigns Team
• Content Team
• Graphic Designer(s)
• Commercial Team
• Customer Marketing
• Product Development and Sales Teams

External

• Agencies

KEY SELECTION CRITERIA

Required Qualifications & Skills

·      
2–4 years' experience
managing and optimising
Shopify-based eCommerce platforms
, ideally across multiple markets or brands.

·      Highly proficient in
Shopify
— confident with
theme updates
,
apps
,
integrations
, and
on-site merchandising
.

·      Strong understanding of
eCommerce best practices
, including
CRO
,
AOV growth
, and
retention strategies
.

·       Analytically minded, with the ability to interpret data (
GA4
,
Shopify Analytics
, or similar) to uncover insights and drive improvements.

·      Working knowledge of
SEO principles
and familiarity with
digital marketing channels
(paid social, search, email) and their influence on site performance.

·      Experience coordinating with
development teams or agencies
to deliver bug fixes, platform updates, and new site features.

·      Proven ability to manage
content execution
— from product uploads to site updates, blogs, and promotional campaigns — with precision and attention to detail.

·      Strong
commercial mindset
, understanding the link between customer experience, metrics, and revenue.

·      Familiarity with
CRM systems
,
loyalty programs
,
subscriptions
, and
review platforms
that enhance conversion and retention.

·      Excellent
communication and collaboration
skills, able to work cross-functionally with digital, marketing, and operations teams.

·      Experience with
marketplace trading
(e.g.
Amazon
,
TikTok Shop
) is advantageous.

·      Up to date with
eCommerce trends, tools, and customer experience innovations
.

·      Bonus points for hands-on experience with
Klaviyo
,
CRM
, or
Loyalty program development
.

GENERAL RESPONSIBILITIES

• Use the CONDITOR VALUES to guide how you work and behave towards people internally and externally.
• Take reasonable care of your own safety and the safety of others and participate in health and safety training.
• Perform ad hoc duties as required including covering for colleagues during absence.